Saudi Arabia Infant Food Sales Driven by Growing Awareness for Nutritional Management for Infants coupled with Increasing Disposable Income: Ken Research

Analysts at Ken Research in their latest publication Saudi Arabia Baby Food Market Outlook to 2023 – By Food Category (Infant Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food), By Distribution (Supermarkets and Hypermarkets, Health and Wellness Stores, Small Grocery Stores, E-commerce and Convenience Stores), By Inorganic and Organic and By Regionbelieve that with adopting internet retailing, emphasizing on organic baby food, tie-ups with authorized distributors, developing innovative baby food product variants and developing small packaging will create a positive impact on the sale of the baby food within the Saudi Arabia. The market is expected to register a positive CAGR of 6.7% in terms of the revenue generated during the forecasted period 2019-2023.

Saudi Arabia Baby Food Market research report

Organic foods are grown and processed without synthetic fertilizers or pesticides. In addition to that, feeding babies with organic foods might limit their exposure to these substances thereby, taking care of their health.

Rising Health Consciousness: Consumers across various cities of Saudi Arabia have become more aware and conscious especially when it comes to their babies. They have started looking for healthier and safer food products with natural and minimal processing of food items. As a result of which, the demand for organic baby foods in the country is increasing. In addition to that, concerned parents have begun taking recommendations from food experts regarding baby food products which have significantly influenced their purchasing decision. KSA baby food market was also witnessed to be flourishing along with the integration and launching of new baby food products.

The government of KSA is promoting breast feeding in the country. Favorable government regulations such as maternity leave allowances have widely benefitted female working force by providing them with a greater work-life balance. Also, the government is implementing additional policies such as restricting advertisements and promotion of breastfeeding substitutes as well as distribution of free samples and health workers working alignment with baby food companies. Due to this, the people are discouraged to buy infant milk formula, which will hamper and impact the market demand.

Sales and Marketing: Baby food product endorsements by doctors, hospitals and healthcare professionals have significantly and positively affected the sale of baby food in the KSA backed by increased marketing and advertisements through both online as well as offline modes including social media platforms and televisions respectively. New packaging innovations were also initiated in the market by major firms as a unique strategy to gauge more customer attention. For instance, baby food pouches became quite popular and their popularity was largely driven by their ease of use and flexibility among consumers.

Major Players: Some of the major players operating within KSA baby food market include renowned international companies such as Nestlé SA, RONESCA, Abbott Laboratories, Laboratories Ordesa SL, Almarai Co Ltd, Danone Group and others. Their business operations have been further segmented on the basis of baby food categories such as dried baby food, prepared baby food, milk formula or other baby food categories.


Saudi Arabia Baby Food Sales

Saudi Arabia Infant Milk Formula Market

Prepared Baby Food Revenue Saudi Arabia

Dry Baby Food Sales Saudi Arabia

Milk Formula Sales Saudi Arabia

Organic Baby Food Saudi Arabia

Inorganic Baby Food Saudi Arabia

Saudi Arabia Baby Food Ingredients

Baby food Sales in Riyadh

Saudi Arabia Online Baby Food Sales

Saudi Arabia Baby Food Revenue

Competition Saudi Arabia Baby Food

International Players KSA Baby Food

Local Players KSA Baby Food

Domestic Players KSA Baby Food

KSA Baby Food Sales Forecast

Saudi Arabia Baby Food Import

Cereal based Baby Food Market Saudi Arabia

Business Model Baby Food

Value Chain Saudi Arabia Baby Food

Trends Saudi Arabia Baby Food

Challenges Saudi Arabia Baby Food

Infant Food Market KSA

Regulations Saudi Arabia Infant Food

Competitive Landscape KSA Baby Food

Competition Scenario Saudi Arabia Baby Food

Major Players Baby Food Saudi Arabia

Nestlé SA Baby Food Saudi Arabia

RONESCA Baby Food Saudi Arabia

Abbott Laboratories Baby Food Saudi Arabia

Laboratories Ordesa SL Baby Food Saudi Arabia

Almarai Co Ltd Baby Food Saudi Arabia

Danone Group Baby Food Saudi Arabia

Nutricia SA Baby Food Saudi Arabia

Kraft Heinz Co Baby Food Saudi Arabia

United Pharmaceuticals SA Baby Food Saudi Arabia

Hero Group GmbH Baby Food Saudi Arabia

Saudi Arabia Baby Food Market Future Outlook

Success Factors Baby Food Sales

Number of Infants in KSA

Baby Cereals Market Saudi Arabia

Baby Food Online Shopping Saudi Arabia

Baby Food & Cereals Market KSA

Key Segments Covered:

By Food Category:

Milk Formula

Growing-Up Milk Formula (Above 12 Months)

Follow on Milk Powdered Formula (6-12 Months)

Standard Milk Powdered Formula (0-6 Months)

Special Milk Formula

Dried Baby Food

Cereal Based

Others (Nuts, Fruits and Vegetables)

Prepared Baby Food

Other Baby Food

By Distribution Channel:


Health and Beauty Specialist Retailers

Independent Small Grocers


Internet Retailing

Convenience Stores

By Food Type:

Inorganic Baby Food

Organic Baby Food

By Regions:






Time Period Captured in the Report:

Historical Period – 2013-2018

Forecast Period – 2019-2023

Companies Covered:




Laboratories Ordesa,

Almaria Co ltd


Hero Group,


Untied Pharmaceutical

For more information, refer to below link:

Saudi Arabia Baby Food Market

Related Reports

Nigeria Baby Food Market Outlook to 2023 – By Milk Formulae (Standard, Follow-On, Growing-Up Milk Formula), Dried Baby Food (Cereal Based and Others -Meat/Fish, Fruits & Vegetable and Nuts), Prepared/ Ready to Eat Baby Food and Other Baby Food; By Organic Baby Food; By Channel (Supermarkets, Independent Small Grocers, and Online

Turkey Baby Food Market Outlook to 2023 – By Infant Milk Formulae (Standard, Follow-On, Growing-Up and Special Baby Milk Formula), Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food; Organic Baby Food

Australia Baby Food Market Outlook to 2023 – By Type (Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food), By Organic Baby Food), By Region and By Channels of Distribution

Contact Us:-

Ken Research

Ankur Gupta, Head Marketing & Communications



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