Few Diverse Global Players Dominate the Market Holding Majority Revenue Share Despite Presence of about ~500 Competitors Comprising a Large Number of Country-Niche Players and Some Specialist Players, finds a recent market study on Global Cloud Gaming Market By Ken Research
Cloud gaming refers to a game that lives on a company server rather than on the gamer’s device or computer. The gamer enters the game by installing a client program that can allow to access the server where the games are running. The main advantage of cloud gaming is that the gaming company can upgrade or modify the games without having to worry much about the capabilities or performance of users’ computers. Cloud gaming has been there since the late 2000s, but the technology and internet speeds were not properly optimized for its performance until several years later.
Global Players Constitute 10% of Total Number of Competitors While Country-Niche Players Represent 65% Total Number of Competitors.
A comprehensive competitive analysis conducted during the Research Study found that the Global Cloud Gaming Market is highly competitive with more than 500 players which include globally diversified players, regional players as well as a large number of country-niche players having their own niche in Healthcare industries. The large global players comprise about ~10% in terms of the number of companies and Country Niche players account for ~65% total number of companies. Most of the country-niche players are start-ups. Some of these who successfully evolve to create application-specific solutions often get acquired by large global players seeking to grow and diversify quickly. Ken Research shares 3 key insights on the competitive landscape of this dynamic market from its latest research study.
Leading Global Players’ Ongoing Efforts To Provide Cloud Gaming Solutions To A wide range of Gaming Industries Are Driving Their Revenue Growth From This Market.
Detailed comparative analysis of key competitors available within the Research Study shows that specialist players such as NVIDIA Corporation, Tencent Holdings Ltd., Activision Blizzard, Inc., and Blacknut are highly focused on providing a significant number of Cloud Gaming solutions and advanced techniques that can be used across Gaming Industries. Furthermore, several companies and organizations are aggressively investing in R&D to increase the development of Cloud Solutions in the Gaming Sector. Some of the developments of the global players are:-
- In 2021, NVIDIA Corporation collaborated with Electronic Arts Inc. by bringing HIT Games to increase GeForce NOW’s gaming platform
- In 2021, Blacknut collaborated with Communications and Entertainment Group NOS to provide a proper gaming experience with the help of 5G across Portugal and also aims to offer around 450+ games over the 5G network.
Post-Covid pandemic, the trend of launching products with accelerated the use of cloud gaming devices and services has gained momentum with the launching of 5G in many regions
While many sectors of the economy are suffering as a result of the isolation and pandemic, the game industry is growing rapidly. The pandemic of Covid 19 has substantially accelerated the use of cloud gaming devices and services because the gaming industry was immediately ready to serve customers digitally and meet the growing demand for digital entertainment and due to lockdown restrictions people were mostly locked at their places and cloud gaming did not require any additional hardware and can be played almost on any device turning it into their pass times during lockdown.
In 2021, Tencent launched Level Infinite to deliver high-quality games to a global audience by offering technical and production assistance. In June 2022 Microsoft launched Xbox Cloud Gaming in New Zealand and Argentina. Pass Ultimate subscribers of XBOX Game Pass can stream more than 100 games to phones, tablets, PCs, and Samsung TVs.Xbox Cloud Gaming is now available in 28 countries and is powered by custom Xbox Series X consoles.
Increased adoption of Cloud Technology in the Gaming Sector Globally leading to major industry-wide developments, acquisitions, and deal-wins
- In 2022, NVIDIA Corporation launched an upgraded GeForce RTX 3080 graphics card with 12GB of memory for the fastest frame rates, low latency, and highest resolutions.
- In March 2021, European Commission approved the acquisition of ZeniMax media which is a publisher and game developer by Microsoft Corporation.
- In Nov 2021, Microsoft and SEGA collaborated on a ‘Super Game’ project to develop ‘large scale global games’ on the Azure cloud platform.
- In May 2022, Microsoft’s Xbox division collaborated with Epic Games to put the popular free-to-play online game Fortnite up on its cloud gaming servers.
- In August 2022, Unity partnered with Microsoft for making Azure its cloud solution to develop real-time 3D experiences which can be used by the developers to use Azure and the Unity engine together, making it easier for them to get their games on Xbox and PC.
- According to CMA report Apple’s App Store Review Guidelines include various policies that prevent how cloud gaming apps can function as native apps from Apple’s App Store. For example, an app offering access to a catalogue of games (like Nvidia GeForce Now, Game Pass, or Amazon Luna) is not allowed on the App Store. Instead, Apple requires that each game individually is submitted to the App Store, which means that games must be individually downloaded to the gamer’s device and that multiple games cannot be streamed from one single app. In addition, game streaming services are compelled to use Apple’s IAP system and they are not spared from it like other types of streaming such as video and music. According to the CMA’s interim report, Apple’s internal documents display that it had “some awareness” that its policies presented notable challenges to cloud gaming services accessing Apple’s App Store.
For more information on the research report, refer to the below link:
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