What is the Future of India K8 Activity Kit Industry?
The industry will face a downfall in FY’21 due to economic slowdown and restriction on delivery of non-essential goods for 3-4 months. However, the revenue will be recovered by end of 2021. Companies from US can enter the industry with better activity quality and better themes. With increasing traction towards interactive learning, companies can add digital app based engagement in the package. Company can provide digital games and align the solution to the curriculum. With increasing awareness expansion in tier 2 & 3 cities will increase, as majority of parents in these regions are businessman and industrialist with high purchasing power. Companies can venture into B2B business such as Math Buddy and Flintobox. Partner schools can also help companies to market their products which in turn will increase B2C sales.
Overview of India K12 E-Learning Industry
The K12 e-learning industry in India is at its growth stage. The industry has been growing with a double digital year-on-year growth rate and its revenue has increased from ~ in FY’15 to ~FY’20P. In FY20P, there were ~ total users of e-learning platforms, however only ~ users were paid users and remaining ~ were unpaid users. Increasing internet penetration and increasing awareness about importance of cognitive development, logic building and habit formation over academic performance have been driving the growth in the industry. There is increasing use of AI and ML to make the e-learning solution user friendly and attractive. There is growing demand of hybrid learning methodology because of which majority of companies have introduced live classes. Introduction of live classes has lead companies to use commission model or revenue sharing model to hire tutors at affordable rates.
K12 E-Learning Market Segmentation By Grade
Majority of demand comes from 9-12 grade children followed by 6-8 grade, 1-5 grade and pre-primary. Increasing pressure of board exams has been driving the growth for 9-12 grade segments. With introduction of state exams for 3rd, 5th and 8th grade according to NEP 2020, the demand from lower classes will grow at a faster pace. Demand from pre-primary has gained pace only after introduction of BYJU’s early learn app.
Competitive Landscape in K12 E-Learning Industry
The competition is fierce with continuous price wars among players. Companies competing on the basis of teaching methodology, app interface, and marketing campaigns and technological stack. Market consolidation is taking place with increasing number of acquisition by top players to expand their product portfolio. Companies with heavy financial backing are taking over other ed-tech companies providing different type (school curriculum assistance, test-prep, coding, etc.) of courses. For instance, BYJU’s acquired WhiteHatJr to provide coding coaching and Aakash acquired Meritnation to expand in school curriculum coaching.
What is the Future of India K12 E-Learning Industry?
In 2020, due to shutdown of schools there was a drastic increase in number of both paid and unpaid users. Students needed assistance with school curriculum after shutdown of offline tuition classes. The number of M&A and fund raising has drastically increased during 2020. Companies with heavy financial backing are taking over other ed-tech companies providing different type (school curriculum assistance, test-prep, coding, etc.) of courses. For instance, BYJU’s acquired WhiteHatJr to provide coding coaching and Aakash acquired Meritnation to expand in school curriculum coaching. As of August 2020, the industry has raised ~ bn. With increasing skill gap in the job market, many ed-tech companies have introduced coaching for coding, robotics, web development and other future skills for kids from Grade 1 to Grade 12.
Key Segments Covered:-
K8 Activity Kit Industry Revenue By Age Group
K8 Activity Kit Industry Revenue By Subscription Type
Others (1 Month, 2 Month & 9 Month)
K8 Activity Kit Industry Revenue By Regions
Tier 1 Cities
Tier 2 Cities
Tier 3 Cities
K12 E-Learning Industry Revenue By Grade
UKG and LKG
Key Target Audience:-
Activity Kit Companies
Time Period Captured in the Report:-
Historical Period: FY’2015-FY’2020
Forecast Period: FY’2020-FY’2025
Indian K8 Activity Kit Subscription Competitive Ecosystem
Flinto (Flintobox and Flintoclass)
Indian K12 E-Learning Competitive Ecosystem
For More Information on the research report, refer to below link:-
Ankur Gupta, Head Marketing & Communications