An energy drink is a type of drink comprising stimulant compounds, primarily caffeine, which is promoted as conveying mental and physical stimulation. They may or may not be carbonated and may also comprise, sugar and several other sweeteners, herbal extract, amino acids and taurine. They are a subset of the greater group of the energy products, which comprise gels and bars, and distinct from the sports drinks, which are advertised to improve the sports performance. There are several brands and varieties in this drink category.
According to the report analysis, ‘Global Energy Drinks Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread)’ states that Arctico Beverage Company International INC, Abbott Nutrition INC, Red Bull, Champion Nutrition Inc, Rockstar, Britvic PLC, AJE Group, Coca-Cola Co., PepsiCo Inc., Monster Beverage Corp and many more are the foremost entities which recently operating in the global energy drinks market more actively for leading the highest market growth, obtaining the competitive edge, generating the highest percentage of revenue, ruling around the globe, and registering the handsome value of market share around the globe by increasing the applications and benefits of energy drinks, analysing the strategies and policies of government as well as similar entities, spreading the awareness connected to the specifications and applications of energy drinks, delivering the better consumer satisfaction, employing the young and active personnel, implementing the policies of profit making and expansion strategies, and employing the young and active workforce.
Augmented urbanization, growing disposable incomes, and increasing health consciousness among consumers increased the requirement for non-carbonated drinks. Energy drinks are broadly consumed by adolescents owing to their claims of advancing performance, endurance, and alertness. At the same duration, long and erratic working hours and the growing occurrence of social gatherings are propelling Indian consumers toward the consumption of energy drinks.
Not only has this, growth in the number of health-conscious consumers and growing consumer awareness concerning active lifestyles, along with increasing rates of lifestyle-related diseases, inspired health-oriented customers to opt for healthy and sugar-free drinks. The energy drinks market is also predicted to grow owing to an augment in promotional and advertisement strategies.
These aspects are the substantial drivers of the worldwide energy drinks market. Moreover, augment in health consciousness along with change in customer lifestyle and augment in awareness toward health wellness products are projected to propel the market growth during the near future.
However, caffeine overdose may cause hypertension, nausea, restlessness, and other linked health risks that restricts the energy drinks industry growth. On the contrary, shift in consumer preference toward consumption of beverages and healthy lifestyle are projected to generate the lucrative opportunities for market enlargement during the forecast period. The energy drinks market in North America is commonly driven by augment in health concerns and growth in awareness toward the advantages of consuming energy drinks. Therefore, in the near years, it is predicted that the market of energy drinks will augment more actively over the near future.
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Ankur Gupta, Head Marketing & Communications