India Water Purifier Market is Expected to reach INR 6,540 Crore by FY’2025: Ken Research

Penetration of Water Purifiers is really low in India. Only 8.7% of the population is using Electronic Water Purifiers. This presents huge growth opportunities in the market as wide population is available for penetration. New consumer appliance companies are entering the market as the market attractiveness is increasing. Notable players such as BlueStar, Havells and… Continue reading India Water Purifier Market is Expected to reach INR 6,540 Crore by FY’2025: Ken Research

Increasing Marketing Campaigns and Rising Awareness about High Level of TDS in Water has Influenced Growth in the Water Purifier Industry: Ken Research

Low Water Purifier Penetration: There are total 27.1 Cr households in India out of which approximately 65.8% resides in rural area whereas remaining lives in urban area as of 2018. Currently, the water purifier penetration is low in India. The combined penetration of electric and non electric purifiers is 12.2%. Out of which the penetration… Continue reading Increasing Marketing Campaigns and Rising Awareness about High Level of TDS in Water has Influenced Growth in the Water Purifier Industry: Ken Research

In-depth Analysis of the COVID-19 impact on India Water Purifier Industry: Ken Research

The outbreak of global pandemic COVID-19 has led to the disruption in the market, especially in sectors such as Travel, Hospitality, Automakers and others. The threatening crisis in public health has led to devour of over three hundred thousand lives on a global level with many more in danger. Not only this, it has put… Continue reading In-depth Analysis of the COVID-19 impact on India Water Purifier Industry: Ken Research

India Water Purifier Market Outlook to FY’2025: Ken Research

The report titled “India Water Purifier Market Outlook to FY’2025– Rising Water Contamination and Growing Penetration in Rural Areas to Drive Market Growth” provides a comprehensive analysis on water purifier industry in India. The report covers various aspects including the current water purifier scenario in India in value and volume, its segmentations viz, market structure,… Continue reading India Water Purifier Market Outlook to FY’2025: Ken Research