Malaysia’s Quick Commerce market majorly consists of food delivery, followed by grocery delivery and last mile logistics: Ken Research

1. Malaysia is one of the most profitable SEA regions to approach due to strong E-commerce penetration and rising expenditure.

Malaysia has the third highest E-commerce penetration amongst SEA countries at 82.9%. The movement restriction order also saw walk-in stores close for a period of time to limit physical interactions and mitigate the spread of COVID-19. As a result, Malaysians have turned to online commerce.

2. Expensive product registration, as well as product availability and seasonality, are important challenges for enterprises wishing to operate in the region.

For SMEs with no current relationships or presence in Malaysia, and no supply chains into China, a few access points exist, but full-scale entry into the market remains difficult. Two primary factors complicate entry. The main religions in Malaysia are Islam, Buddhism and Christianity. Therefore, Chinese New Year, Hari Raya, Eid, Prophet’s Ascension and Ramadan are all causes for shopping and celebration, as are global events such as Single’s Day. Malaysia, as with many Asian countries, love a bargain. With such frequency of sales, over time, shoppers have been trained to wait for price drops.

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3. A young population, technological advancement, and changing purchasing habits have become the backbone of Malaysia’s rapid commerce growth.

Smartphones will become an increasingly important driver of online sales, Consumer purchasing habits are evolving, supported by the Malaysian Government’s National E-commerce Strategic Roadmap, which seeks to promote growth in online retail and attract investment in the sector from global players. Malaysia’s e-commerce sector is growing, with consumers beginning to warm up to the idea of technology-enabled payment systems, from traditional internet banking to mobile financing.

Key Segments Covered in the report: –

Malaysia Quick Commerce Market Segmentation on Demand Grocery

By Products Category

  • Beauty & Personal care
  • Packaged Food & Beverages
  • Staples
  • Fruits & Vegetables
  • Others

By Region

  • Metro & Tier I
  • Tier II & below

By Business Model

  • Dark Store Model
  • Marketplace Model

By Customer’s Gender

  • Male
  • Female

By Delivery Time

  • 0-30 mins
  • 30-45 mins
  • 45- 1 hour
  • 1-2 hours

By Order Value

  • 0-50
  • 50-100
  • 100-200
  • 200-1000

By Customer’s Age

  • 16-24
  • 25-34
  • 35-44
  • 45-54
  • 55+

Malaysia Quick Commerce Market Segmentation on Demand Logistics

By B2B/B2C & C2C

  • B2B
  • B2C
  • C2C

By B2C End User

  • Grocery
  • Flowers
  • Shoes
  • Fresh Fruits & Vegetables
  • Others

By Regions

  • Urban Areas
  • Tier 2 and Rural Areas

By Average Delivery time taken

  • 0-30 mins
  • 30-45 mins
  • 45 mins – 1 hr.
  • 1 hr.- 2hr

Malaysia Quick Commerce Market Segmentation on Demand Food Delivery

By Region

  • Urban Areas
  • Tier 2, 3, Rural Areas

By Average Delivery Period

  • Under 30 Minutes
  • 30-45 Minutes
  • 45-60 Minutes

By Gender

  • Male
  • Female

By Age Group

  • 18-24
  • 25-34
  • 35-44
  • 45 above

By Frequency of ordering

  • Everyday
  • 2-3 times a week
  • once a week
  • every 2 weeks
  • once a month
  • once every 6 months
  • once a year
  • less than once a year

By Cuisine type

  • Fast Food
  • Malay
  • Beverages
  • Chinese
  • Others

Key Target Audience

  • Quick Commerce Players
  • Ecommerce Companies
  • E-grocery Companies
  • Logistics Companies
  • Cold Chain Companies
  • Investors & Venture Capitalists

Time Period Captured in the Report:

  • Historical Period: 2017/22-2021
  • Forecast Period: 2022-2027F

Companies Covered:

  • Food Panda
  • GrabFood
  • Oddle
  • Quicksent
  • Airasia
  • Pandamart
  • GrabMart
  • Happyfresh
  • Lala Move
  • Borzo
  • GrabExpress
  • Pickupp

Key Topics Covered in the Report

  • Country Overview Malaysia
  • Ecosystem of Major players in the Malaysian Quick Commerce Market, 2022
  • Business Cycle and Genesis of Malaysia Quick Commerce Market
  • The Rise of Rapid Delivery (Quick Commerce)
  • Customer Journey: Traditional E-Commerce VS On-Demand Logistics
  • E-commerce statistics in Malaysia as compared to other regions
  • E-commerce penetration in Malaysia
  • E-commerce trends in Malaysian states
  • E-commerce vs Quick Commerce
  • Business Model Canvas of Quick Commerce businesses
  • On Demand Food Delivery Market in Malaysia
  • Market Segmentation for On Demand Food Delivery Market in Malaysia
  • Competition Analysis for On Demand Food Delivery Market in Malaysia
  • Future Forecast for On Demand Food Delivery Market in Malaysia
  • On Demand Grocery Delivery Market in Malaysia
  • Market Segmentation for On Demand Grocery Delivery Market in Malaysia
  • Competition Analysis for On Demand Grocery Delivery Market in Malaysia
  • Future Forecast for On Demand Grocery Delivery Market in Malaysia
  • On Demand Last Mile Logistics Market in Malaysia
  • Market Segmentation for On Demand Last Mile Logistics Market in Malaysia
  • Competition Analysis for On Demand Last Mile Logistics Market in Malaysia
  • Future Forecast for On Demand Last Mile Logistics Market in Malaysia
  • Industry Analysis
  • Regulations: Product Registration and Certification
  • Challenges in Market
  • Growth Drivers of the Malaysian Quick Commerce Market
  • Growth driven by Covid-19 pandemic
  • Malaysian Government’s National E-commerce Strategic Roadmap
  • Sub-segments of the Malaysian Government’s Digital Free Zone
  • Diversification Opportunity to Other Categories
  • Technologies to Leverage in the Malaysian Quick Commerce Market
  • Strategies followed by Food Delivery Player in SEA’s
  • New Technologies

For more insights on the market intelligence, refer to the link below: –

Malaysia Quick Commerce Market: Ken Research

Related Reports by Ken Research: –

India Quick Commerce Market Outlook to FY’27F

KSA Online B2B Grocery Market Outlook to 2026F

Vietnam Online Grocery Market Outlook to 2026

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