The test preparation connects to tools specific to the educational courses, educational material, services of toturing or e-learning which improved the functioning or aptitude of students on the consistent tests. Students are procuring test preparation services and programs to improve their performance in academic and non-academic examinations. With respect to growth in the demand for test preparation products, the providers have made transformation in their marketing and delivery services to augment the student acquisition rates. The growing incorporation of AI in tutoring services is recognised as one of the primary growth aspects for this market.
According to the report analysis, ‘India Test Preparation Outlook to 2025 By Type of Course (Under-Graduate, Post-Graduate and Job-Based), By Type of Undergraduate Test Prep (Medical, Engineering, Architecture, Cost Accounting and CA Foundation, SAT, Law and Other UG Entrances), By Type of Postgraduate Test Prep (Commerce, Engineering, Management and Others) and By Job-Based Test Prep (Banking & Insurance, Civil Services, SSC, Railways and Others)” states that the test preparation landscape in the complete industry sense is at a mature stage, while the online test preparation segment is at a growth stage. Growth in the online segment is sturdily outpacing growth in the complete test prep segment, with the former augmenting at a CAGR (Compounded Annual Growth Rate) of 57.4% with the latter rising at 9.1% over 2015-2020. Key aspects accountable for growth of the online segment is broader access to internet and smartphones, the nonexistence of quality coaching centers in Tier-2 and Tier-3 regions of the country, vigorous investment flow in the education technology space and advanced technologies enabling the increased reach of learning.
Competition landscape is bifurcated amongst the offline center-based players and online test preparation market players in the industry. While offline test preparation companies account in terms of market share owing to their massive history and preference amongst students, online test preparation substitutions have been fast increasing into a viable solution, powered by growing adoption from Tier-2, Tier-3 and Tier-4 towns. Online test preparation sector is undertaking a 5% share in the whole test preparation industry as of now, and is anticipated to grow quickly to increase penetration country-wide during the years to come. Players in the space distinguish across test preparation categories and product offerings, making the competition structure in the test preparation industry moderately fragmented.
In addition, one of the foremost aspects propelling growth in the test preparation market in India is the growing number of enrolments in the test preparation courses. One of the foremost aspects catering to the growth of the market is the growing number of student enrolments in the test preparation market owing to the growing student competition along with the proficient deduction in the test pass percentage in the competitive exams. Therefore, students are continuously opting for the test preparation courses to boost up their chances to clear competitive exams. Therefore, it is predicted that during the near future the market of test preparation will augment more proficiently around the globe.
Key Segments Covered:-
Type of Course (Under-Graduate, Post-Graduate and Job-Based)
Type of Undergraduate Test Prep (Medical, Engineering, Architecture, Cost Accounting and CA Foundation, SAT, Law and Other UG Entrances)
Type of Postgraduate Test Prep (Commerce, Engineering, Management and Others)
Type of Job-Based Test Prep (Banking & Insurance, Civil Services, SSC, Railways and Others)
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Test Preparation Companies Covered:-
Aakash Educational Services
Key Target Audience:-
Offline Test Preparation Companies
Online Test Preparation Companies
Educational Industry Associations
Ministry of Education, India
Venture Capital and Private Equity firms
Time Period Captured in the Report:-
Historical Period: 2015-2020
Forecast Period: 2020-2025
For More Information on the research report, refer to below link:-
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Ankur Gupta, Head Marketing & Communications