- ~60% of the total population in 2021 (162,541k) under the age bracket 15-54 years supplemented by the high per capita income (USD 4,349.5 in 2021) represents a huge potential market.
- D2C Market in Indonesia is <1% of the Total E-commerce market but will have a huge growth rate owing to the large target Audience, Rising Online Shoppers, High Per capital Income, and Venture capitalist firms backing up the D2C Start-Ups In the country.
- Indonesian customers are highly influenced by K-Pop Culture & Korean beauty Brands along with natural & Eco-friendly products, especially Millennials. For every two men, there are 5 women in Indonesia giving rise to Beauty USD 4.9 Bn GMV by 2024.
Change in Demographics: The young population is expected to rise in the coming year supplemented by the high per capita income leading to huge potential for growth of the D2C online retail market in Indonesia.
Rise in E-Commerce Industry: Indonesia’s D2C market is exhibiting a CAGR of ~85 % (2016-2021) with E-Commerce registering $53 Billion GMV in 2021. The number of online shoppers is increasing remarkably due to the rapid penetration of smartphone users (70% in 2020) in Indonesia. Consumers now prefer to buy from brand websites such as Fabelio, Saturdays, Trope, Nama, Greenly, etc.
Growth in Technology: Deeper internet and technology penetration in the country is leading to an increase in the Omni channel adoption of sales and supplies and is expected to shape the market competitive landscape of the Indonesia D2C market in the coming time zone and offer bountiful opportunities to the potential investors to seek a smooth business growth path in the impending period.
The report titled “Indonesia D2C Online Retail Market Outlook to 2026– Driven by high smart phone and Internet Penetration, changing Consumer lifestyle along with the inclination towards exploring New brands and Products” by Ken Research suggested that the Indonesia D2C market is further expected to grow in the near future owing to Change in demographics, Increase in consumer spending and Rise in the E-commerce industry. The growth in technology along with the surging young population would supplement the market growth. The market is expected to register a positive CAGR in terms of revenue during the forecast period 2021-2026F.
Key Segments Covered in Indonesia D2C Market: –
By End Users
Fashion includes glasses & Frames
Beauty & Personal Care
Food and Beverage
Others includes Furniture & more
By Delivery Period By Number of Orders
Same Day Delivery
Next Day Delivery
Two Days Delivery
More Than Two Days Delivery
By Region by GMV
Others such as Batam, Depok, Batu and more
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Key Target Audience:-
E commerce Companies
Time Period Captured in the Report:-
Historical Period: 2016-2021
Forecast Period: 2021–2026
Key Topics Covered in the Report:-
Indonesia E commerce Market Introduction
Indonesia Retail Market Introduction
Indonesia D2C Online Retail Market Introduction
Indonesia D2C Online Retail Market Size, 2016-2021
Indonesia D2C Online Retail Market Segmentation, 2021
Growth Drivers for Indonesia D2C Online Retail Market
Landscape of E commerce, D2C Players, Vertical Players, Logistics Companies in Indonesia D2C Online Retail Market
Competition Scenario of Indonesia D2C Online Retail Market
Issues and Challenges in Indonesia D2C Online Retail Market
Customer Analysis in Indonesia D2C Online Retail Market
Snapshot of All Vertical Sectors in D2C Online Retail Market
Indonesia D2C Online Retail Market Future Outlook and Projections, 2021-2026F
Case Study of the Global Players in D2C market
For More Info on the Research Report, Click on the below link: –
Related Reports by Ken Research: –
Taiwan E-Commerce Market Outlook to 2023 – Online Retail (By Product Categories, By Desktop and Mobile, By Gender); Online Travel (By Intermediary and Direct Online Sale and By Desktop and Mobile); Online Payment Gateway Market
Contact Us: –
Ankur Gupta, Head Marketing & Communications