Do you know what is common between global biggies Apple, Lego and Starbucks?

Well, all of these battled huge losses before coming out on top!

So, what exactly these highly-successful companies did to ensure solid positioning for themselves and consistent growth again?
➢ they didn’t quit
➢ they took risks
➢ they were proactive
➢ they accepted, assessed and re-strategized
➢ they acknowledged change
The point of matter is if you have hit a set-back in your business, then it’s okay to be disappointed but ‘do not just give up’.

Analyze and evaluate the areas that will require more attention and might be even re-working which could with regards to your targeted audience, marketing, revenues, to name a few. And, more importantly ‘embrace change’.

And, finally, ensure there is no recurring of the past slip-ups in future. Keep in mind that failure is where growth and change happen!

As Malcom Forbes righty said, “every failure is a step to success.”

Do you agree? Comment below.

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Ken Research                                                                                           

Ankur Gupta, Head Marketing & Communications



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