Digital marketing is the digital promotion of the products or services, mostly through the internet, but also counting mobile phones, advertisement displays, and any other new digital medium. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, content management, campaign marketing, display advertising, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, e-books, and optical disks and games are becoming gradually popular. In addition, digital marketing now also smears to non-internet platforms that deliver the digital media, such as mobile phones (SMS and MMS), call-backs, and on-site mobile ring tones.
The usage of smartphones has grown hastily and the manner consumers interact with many brands or sellers has transformed, due to the approachability of high-speed internet on smartphones. This factor is probable to fuel the Online Advertising Market Size as it has become critical for brands to understand consumers’ interests with the benefit of smartphone advertisements and to arouse their decision to buy. Smartphones convey the real-time marketing choices for advertisers to employ with the users who truly want to associate with their brands.
On the basis of Online Advertising Market Forecast, the market players propose the new internet advertising solutions owing to the rapidly growing requirement for the smartphone-based internet advertising, which is anticipated to further propel the online advertising market.
At Ken Research, the Report on Online Advertising Market discovers the digital customer profile around the globe, future outlook & projections along with analyst recommendation highlighting the key opportunities & cautions to the reader.
Owing to the accessibility of software that could measure ads reach and augment the monetization rate, the future of digital advertising market in Vietnam would observe a significant growth in its digital advertising expenditure. Not only has this, the Vietnamese government is coming up with the cyber security laws that will safeguard the privacy data of the end users and will aim on data storage localization. This will result in advertising companies, investors and several other advertising agencies to modernize and to innovate online advertisement strategies in the country. In addition, Vietnam is working on enhancing its internet infrastructure by making more investments in undersea cross-country cables which will link the different regions in Southeast Asia.
The growth of the global internet advertising market is propelled by aspects such as extensive implementation of smartphones, emergence of high-speed internet, proliferation of social media, growth in advertising spends on digital media across several industries, and augment in acceptance of streaming platforms. In addition, the growth in interest of business owners for online advertising owing to COVID-19 to increase brand awareness and to obtain the competitive advantage propels the market growth. However, rise in implementation of ad-blockers to avoid online advertising limits the market growth to some extent.
On the contrary, emergence of advertising automation is projected to deliver the lucrative opportunities for the market growth. In addition, rise in implementation of identity-based pay-per-click marketing by businesses to achieve greater accomplishment in their marketing is projected to be opportunistic for the online advertising market growth throughout the internet advertising market forecast duration.
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Ankur Gupta, Head Marketing & Communications