Rising Number of Internet Users and Increasing Acceptance of Online Education due to changing world scenario to Foster E-Learning Sector in Egypt: Ken Research

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Impact of COVID on Education system in Egypt:  Covid-19 has acted as a Catalyst in Giving a Boost to the Adoption of E-Learning Solutions in the Country. The government has made agreements with telecommunications firms to provide free internet access to relevant ministries’ websites, course materials and learning portals due to which  mobile Internet users has drastically increased with Peak internet usage as 15 hours per day from 7 hours per day in January 2019. Most schools have adapted LMS and provided training to teachers to conduct classes properly. Two companies, Promethean and the Egyptian Knowledge Bank, have also aided in digitizing education resources by respectively creating free online spaces to get educational content and providing educational technology to 26,000 classrooms.

Increasing Competition: People have become increasingly keen on upgrading their skills in addition to their regular curriculum and are counting convenience, ease of concentrating at home and reduced travel time as their top priorities. Hence, more and more companies such as Joinivy, Glued, career 180 are approaching in this market and are competing on the basis of pricing Model, subscriber base and additional value added services such as Career Consultation, Gamification in Course content, Recruitment assistance and more

Adoption of New Technology: Certain Technologies such as Rapid Online Learning, Learning Management System (LMS), Mobile e-learning, Podcasts, Virtual Classrooms and Application Simulation has become extremely popular in Egypt. Some of the futuristic Technologies such as Drones, Content development and curation using 3D technology is expected to revolutionise the market with the advent of new start-ups such as Ashtar, Abwaab, Medu and many more

Increasing Marketing Strategies by the Players:  Offering pre-recorded free sessions in various fields such as Dentistry, Accounting, Business along with huge Discounts and offering courses in Arabic language too in order to cater the masses are some of the few marketing strategies adopted by the players to build strong hold over the market in Egypt.

Analysts at Ken Research in their latest publication Egypt E-Learning Market Outlook to 2025- Driven by easy and on-demand access to content, self-paced learning opportunities and interactive & modular means of learning believe that the Egypt e-learning market is expected to grow due to rising government support, acceptance of e learning platforms by students and teachers and upcoming Technological Advancements in the Education and learning space.

Key Segments Covered

  • K-12 and Pre K-12 E-Learning Market
  • By Type of Subscribers (Paid/Free),2020,2021P and 2026F
  • Post K-12 E- Learning Market
  • By Type of Subscribers (Paid/Free), 2020,2021P and 2026F
  • Language and Casual E-learning Market
  • By Type of Subscribers (Paid/Free), 2020,2021P and 2026F
  • By number of Subscribers by Type of Language (English, French, German), 2021P and 2026F

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  • LMS Market
  • By End Users (Educational Institutes/ Private Companies), 2020,2021P and 2026F
  • By Number of Schools using LMS, 2020

Key Target Audience

  • E-Learning Companies
  • LMS Platforms
  • Language Learning Platforms
  • Institutes/Colleges
  • Schools
  • Government Authority

Time Period Captured in the Report:

  • Historical Period: 2018-2021P
  • Forecast Period: 20201P-2026F

Companies Mentioned:

  • K-12 Competition
  • Vidukation
  • Abwaab
  • Eduact
  • Ashtar App
  • Joinivy
  • Ideasgym
  • Smart Art
  • Nafham
  • Noon Academy
  • Edraak
  • Akhdar
  • Korras
  • Learn Khana
  • Darisni
  • Et3alem
  • Selah Wltelmeez
  • Hadotopia
  • UAE K12 E-Learning Competitive Ecosystem
  • eYouth
  • Edraak
  • Zedny
  • E3melbusiness
  • Meduo
  • Waza Academy
  • Newton Educational Service
  • MDS Online Academy
  • Academix
  • RaqEdu
  • Arab CBT
  • Kings Academy
  • Lang & Casual Learning
  • Tyro
  • Oto Courses
  • Polilengua
  • Arab Academy
  • Nile Arabic Learning Center
  • LMS
  • Skolera
  • Edupoles
  • Classera
  • Innovera
  • Innovito
  • Smart It
  • Learnovia
  • Tatweer International
  • Blackboard

For more information on the research report, refer to below link:

Egypt E-Learning Market Outlook to 2026

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Ken Research
Ankur Gupta, Head Marketing & Communications
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