Social Research is an approach utilized by researchers and social scientists to learn about individuals and societies so that they can design products/services that cater to several requirements of the individuals. Dissimilar socio-economic groups possessions of dissimilar parts of a county think differently. Several factors of human behaviour requirements to be addressed to understand their thoughts and feedback about the social world, which can be done utilizing Social Research.
Social Research is conducted by following an organized plan of action which comprises qualitative and quantitative observation approaches.
- Qualitative approach relies on direct communication with members of a market, observation, text investigation. The results of this method are aimed more on being precise rather than generalizing to the whole population.
- Quantitative methods use statistical analysis techniques to assess data collected via surveys, polls or questionnaires.
‘Social Research Services in India’ encompasses elements of both these approaches to analyze a range of social occurrences such as an examination of historical sites, census of the country, detailed analysis of research conducted to understand causes for augmented reports of molestation in the country etc.
A survey to investigate happiness in a respondent population is one of the most broadly used applications of social research. The happiness survey template can be utilized by researchers an organization to gauge how happy a respondent is and the things that can be done to augment cheerfulness in that respondent.
Ken Research as a Social Research and Social Market Research Company specifies in Nationwide and large-scale surveys for the non-profit, non-government organization, local government and central government around India, Asia Pacific, UAE, Saudi Arabia via telephone survey practices or statistically rigorous face-to-face or door to door sample survey method or hybrid method (combination of any). Program Monitoring & Evaluation, Need and Initiative Impact Assessment, Public Opinion, Public Policy usefulness measurement, IEC research and designing are commenced by Ken Research under the Social Research Campaigns Ken Research continues an extensive nationwide field agents that are trained, directed and monitored by local controllers and partners via software and agent dashboard. This consents for larger or more complex surveys to be cost-effective and reckless, regardless of whether they are done optimizing CAPI or paper based methods (PAPI).
We as ‘Social Market Research Agencies’ have a strong team of authorities that are well versed with understanding the societal issues and provide sustenance for Statistical and econometric Analysis of Data. The Ken Research has been employed with renowned social workers, social scientists, researchers, health and development economists who benefit in producing high-quality evidence on developmental effectiveness to improve the lives of deprived people around the globe.
Our information exchanges the schemes are prudently devised to develop the social and economic impression of the research that we fund. ‘Social Market Research Firms‘ dedicated in Social Research and are dedicated to supporting the very superlative social research, with the scientific excellence the principal criterion for the funding. All our backing choices are momentously competitive and only those proposals judged by the professionals in the field to be the greatest scientific excellence are assisted.
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Ankur Gupta, Head Marketing & Communications