The Digital out of Home (DOOH) Advertising refers to the mass media which is easily reached to general public, in the form of digital media mostly includes digital sign boards, billboards and other outdoor signage that are being generally located outside malls, shops, hospitals and many other businesses.
According to the research report, ‘Europe Digital Out of Home (DOOH) Advertising Market 2020-2030 by Offering (Hardware, Software, Service), Application (Billboard, Transit, Street Furniture), Location (Outdoor, Indoor), End User, and Country: Trend Forecast and Growth Opportunity’ states that the BroadSign International LLC, EyeMedia LLC, JCDecaux Group, Lamar Advertising Company, Clear Channel Outdoor Holdings Inc., Daktronics Inc., Exterion Media Group, oOh!media Limited, Outfront Media, QMS Media Limited, SevenOne Media GmbH, Stroer SE & Co. KGaA, Talon Outdoor Ltd, The Times Group and many more are some of the major players which are currently operating in the Europe Digital Out of Home (DOOH) Advertising market by offering various products and services in the market to the other various companies.
Moreover, the Europe Digital out of Home (DOOH) Advertising report includes an in-depth coverage on the basis of company profiles of the players mentioned above on the several competing parameters such as key product offerings, financial performance, company overview, key business strategy, key performance indicators, risk analysis, recent developments, regional presence, SWOT analysis and many more. In addition, this report also provides an exhaustive research on the covid-19 impact on the Europe Digital out of Home (DOOH) Advertising market.
The Europe Digital out of Home (DOOH) Advertising market has been further segmented by Offering (DOOH Hardware, DOOH Software, DOOH Service), by Application (Billboard DOOH, Transit DOOH, Street Furniture DOOH, and Other Applications), by Location (Outdoor DOOH, Indoor DOOH), by End User (Retail Industry, Financial Services, Healthcare & Medical Industry, Automotive Industry, IT & Telecom, Government Agencies, Entertainment Industry, and Other End Users), by Country (United Kingdom, France, Spain, Italy, Russia, and the Rest of the European Countries namely Netherlands, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland). Also, it has been witnessed that the report covers extensive detailing at the country level for the aforementioned countries for the entire outlook period of 2019 – 2030.
In the near forthcoming years, it is estimated that the Europe Digital out of Home (DOOH) advertising market will reach to noteworthy amount in USD Million by the end of the year 2030, also it is anticipated that the market will increase at a Double Digit CAGR during the entire review period of 2020-2030. The market is expected to increase in the near future owing to rising demand of the Hardware based DOOH in the region coupled with the growing awareness among the consumers in the European Countries regarding the Billboard Advertising which is cheap in nature but very effective in terms of connecting and reaching out the advertisements to the target audience. Therefore, the budding scope of Digital Advertising (DOOH) in the European Region will further comprehend in driving the overall advertising market.
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Global Digital Out of Home (DOOH) Advertising Market 2020-2030 by Offering (Hardware, Software, Service), Application (Billboard, Transit, Street Furniture), Location (Outdoor, Indoor), End User, and Region: Trend Forecast and Growth Opportunity
Ankur Gupta, Head Marketing & Communications