Printing machinery and equipment are special equipment or devices that use template to reproduce text & images. The publishing companies use these printing machines to print various documents in large as well as commercial volumes. They are broadly used in numerous applications including technical textiles, display, paper, clothing/garment and others.
As per analysis, “Printing Machinery And Equipment Global Market Report 2020-30: Covid 19 Impact and Recovery” the key companies operating in the global printing machinery and equipment market include KBA; Heidelberg Printing Machinery Co; Komori; Goss International; Manroland and among others. The renowned market players are engaged in developing various products variants to amplify their market share and expand traction in global marketplace. They are also estimated to remain active in the printing machinery and equipment market during the forecasting period.
By printing machinery & equipment type, printing machinery and equipment market is categorized as flexographic printing machinery, offset printing machinery, printing trades binding machinery & equipment, gravure printing machinery and others. Flexographic printing machinery is generally used for printing on the non-porous substrates essential for a variety of types of food packaging. This type of machinery is also well suited for printing huge areas of solid color. The offset printing machinery segment is expected to witness higher growth rate due to its high and consistent image quality during the forecast period. By end-use, market is categorized as publication, packaging and others. By capacity, market is categorized as large capacity, medium capacity and small capacity. In addition, by operation, market is categorized as autonomous operation, semi-autonomous operation and manual operation.
Growth in packaging industry, followed by increase in spending among people, growth in population, rise in demand for advanced graphics in packaging industry, and increase in investment in the manufacturing industry are some major factors, which are responsible for growth of the printing machinery and equipment market. However, growth in penetration of digital data or reading materials for instance subscribing to online news websites and e-books may impact the market. Moreover, reasonable prices & low maintenance of digital printing machines is a key opportunity for market. Furthermore, Instant and on–the–go printing is latest innovation in printing machinery and equipment market. This innovation refers to the wireless connectivity in the printers that enable the user to initiate printing hassle free by using smart-phone app. On-the-go technology in printers encourages the next generation of young users to be more creative & accustomed to the printer usage with technology.
By regional analysis, the Western Europe holds major share in global printing machinery and equipment market owing to increase in adoption of printed media, rapid advances in technology and increasing print markets across the region. The North-America and Asia-Pacific regions are estimated to witness higher growth rate due to rise in awareness of innovative printing technologies and growth in development opportunities in packaging printing over the forecast period. It is estimated that future of the global printing machinery and equipment market will be bright as a result of growth in popularity of 3D printing & excellent productivity during the forecast period.
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Ankur Gupta, Head Marketing & Communications