Television broadcasting service is a method of signal broadcasting, where television signal is transmitted by radio waves from the transmitter of TV station to the viewers of televisions. There are various elements of TV broadcasting services for instance sound source, transmitter, image source, receiver, sound device, and display device. Sound source is an audio signal to the program show. Transmitter is utilized to send the audio & video signals over the air waves. Image source is identified as a program like TV show & movie. A receiver receives signals from transmitter. In addition, display & sound device is generally a TV or monitor & speakers. In the form of audio & video signal, the television broadcast signals are transmitted over the air, anyone can receive these signals for free with just TV set which has receiver & antenna.
As per analysis, “Television Broadcasting Global Market Report 2020-30: Covid 19 Impact and Recovery” the key companies operating in the global television broadcasting market include Walt Disney; Time Warner Inc; Viacom Inc; NBC Universal Media LLC; CBS Corporation and among others. Renowned companies are focusing on providing the cloud-based platforms for content delivery to increase competitive edge in the market. Additionally, key companies are trying to provide the facility where on-demand video will be played; this will result into the more attraction & high demand for TV broadcasting services from clients are other factors likely to drive growth of the global TV broadcasting services market.
By type, television broadcasting market is bifurcated as television network and television station. By broadcaster type, market is bifurcated as public broadcaster and commercial broadcaster. In addition, by revenue source, market is bifurcated as advertisement-based revenue source and subscription-based revenue source. The subscription based revenue model is analyzed for two pricing approaches: pay-per-view and on-demand. The subscription based revenue model segment is estimated to witness higher growth rate due to high adoption of on-demand service and TV subscription during the forecast period.
The television broadcasting market is driven by snowballing requirement for high definition (HD) content & advertisement, followed by rise in demand for high quality video content, growth in population, rise in demand for video on demand services from consumers and increase in technological advancements. However, stringent regulations regarding broadcasting and lack of unified broadcasting may impact the market. Moreover, emergence of newer technologies & streaming devices is a key opportunity for market.
By regional analysis, the North-America is a leading region in global television broadcasting market owing to present of major players coupled with growth in implementation of various advanced technologies such as Digital Light processing (DLP) and Broadcast Flag across the region. The Europe and Asia-Pacific regions are expected to witness higher growth rate due to increase in disposable income of the consumers and growth in demand for high-definition content over the forecast period. It is predicted that future of the global television broadcasting market will be bright caused by rise in need of enterprises in order to reach out large audiences & potential customer during the forecast period.
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Ankur Gupta, Head Marketing & Communications