Automotive intelligent lighting refers to lighting that has mechanical or automated abilities that involves the use of artificial intelligence to switch the lights on/off while adjusting the illumination, as per the surroundings. Automotive intelligent lighting is a fraction of advanced driver assistance system (ADAS) that changes the vehicle lighting pattern during drive on the winding road in order to recompense for the road curvature, thus enhancing the night visibility. This is predictable to boost the demand for automotive intelligent lighting in the near future.
As per analysis, “North America Automotive Intelligent Lighting Market 2020-2026 by Technology, Product, Vehicle Type, Vehicle Autonomy, Sales Channel, and Country: Trend Forecast and Growth Opportunity” the key companies operating in the North America automotive intelligent lighting market include KOITO Manufacturing Co. Ltd., Automotive Lighting LLC, Magneti Marelli S.p.A, Stanley Electric Co. Ltd., Lumileds Holding B.V., General Electric, Stanley Electric Co. Ltd., Hella GmbH & Co. KGaA, Robert Bosch GmbH, Grupo Antolin, Signify Holding, Automotive Lighting LLC, Tungsram, Magneti Marelli S.p.A, Hyundai Mobis Co. Ltd., OSRAM GmbH, Varroc Group, Valeo SA, Zizala Lichtsysteme GmbH, Signify Holding, Robert Bosch GmbH and among others.
By technology, North America automotive intelligent lighting market is segregated as xenon, halogen and LED. Halogen segment dominates the market owing to easy availability and low purchasing & replacement costs. Additionally, the LED segment is expected to witness higher growth rate as it consume less energy compared to the other options and are considerably more efficient than the conventional ones fitted in automotive during the forecast period. By product, market is segmented as exterior adaptive headlight and interior ambient lighting. Interior ambient lighting includes dome light, dashboard light, glove light and other ambient light. By vehicle type, market is segregated as commercial and passenger vehicle. Commercial vehicles include heavy and light commercial vehicles. Additionally, passenger vehicles include luxury, mid-price and economy vehicles. By vehicle autonomy, market is segregated as conventional and autonomous vehicles. In addition, by sales channel, market is segregated as aftermarket and OEM.
The North America automotive intelligent lighting market is driven by growth in emphasis towards road safety, followed by increase in vehicle sales and growth in inclination towards comfort & luxury. However, fluctuation in the price of raw materials and high cost associated with automotive intelligent lighting may impact the market. Moreover, wide ranging opportunities in emerging economies and increase in adoption of two-wheelers adaptive headlight by OEMs are key opportunities for market. Furthermore, a key trend that will significantly affect the market in the coming years is the convergence of connected vehicles in the forecast period. This factor is likely to boost the automotive intelligent lighting market.
By country-wise analysis, the North America automotive intelligent lighting market is categorized as U.S, Mexico and Japan. It is estimated that North America automotive intelligent lighting market will be reached at rapid pace because of rise in sales of luxury cars owing to increase in purchasing power of consumers coupled with rise in preference for active safety features in automotive during the forecast period.
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Ankur Gupta, Head Marketing & Communications