The Augmented Reality is probably to present a completely fresh way to engage and enlarge the abilities of retailers. The possibilities of Augmented Reality are boundless, especially when amalgamated with the ever-evolving wireless technology, which allows the integration of mobile devices and home appliances, to deliver an enhanced linked experience for the end-users. Great possible opportunities in biotechnology and healthcare are projected to propel the growth of the augmented reality market over the forecast duration.
According to the report analysis, ‘Asia Pacific Augmented Reality (AR) Market by Component, Technology, Device, Industry Vertical, End User, and Country 2020-2026: Trend Forecast and Growth Opportunity’ states that Apple Inc., Facebook Inc, Atheer, Inc., Blippar Ltd., Catchoom Technologies, S.L., Google, LLC, HP Development Co., L.P., Lumus Ltd., Magic Leap, Inc, Microsoft Corp., Niantic Inc., Optinvent S.A., Popar Co Ltd, Intellectsoft LLC, Qualcomm Technologies Inc., Samsung Co Ltd., Sony Corporation, Total Immersion, Universal mCloud Corp. (NGRAIN), Vuzix Corp., Wayray AG, Sony Corporation, Wikitude GmbH, Zugara, Inc. and several others are the active players which presently functioning in Asia Pacific augmented reality market more effectively for leading the highest market growth and registering the great value of market share while establishing the several research and development programs, increasing the applications of such, delivering the better consumer satisfaction, advancing the qualitative and quantitative measures of such, analysing the strategies and policies of the competitors and government, opting the strategies and policies of the enlargements and profit making, and employing the young workforce.
In addition, the significant augment in demand for remote assistance and collaboration from the enterprises that promote in workflow management and optimization is projected to influence the market growth. Businesses are optimizing the Augmented Reality (AR) -based apps for following, recognizing, and resolving technical situations as well as for tasks, such as retrofitting, accumulating, producing, and revamping production lines. The significant augment in preference amongst individuals for Smartphone’s, smart glasses, and several other handheld and wearable devices is influencing the implementation of mobile AR technology to deliver the immersive experiences. As such, corpora yes are particularly exploring the potential of AR technology to suggest a customized and interactive experience to consumer. For instance, during June 2018, Hennes & Mauritz AB’s brand Monk implemented AR technology to suggest a 3D experience to its consumers through Smartphone while presenting garments on the online podium.
Furthermore, the growing preference for utilizing augmented reality in structure and architecture bodes well for the growth of the industry. AR technology can be utilized to prepare a 3D model of a plan utilizing the mobile devices to assist architects in bridging the gap among the imagination and reality. Similarly, in the education industry, AR can be utilized to deliver a more detailed, immersive, and real-view knowledge to students. The probable AR holds in supporting students in better understanding of the educational concepts utilizing 2D/3D modelling, discovery-based learning, AR books, AR games, and AR-based skill development also bodes well for the growth of the market around Asia Pacific region.
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Ankur Gupta, Head Marketing & Communications