Search engine optimization or SEO services market comprises of the revenues generated from the sales of SEO advisory services by entities that provide various advisory services for businesses for optimizing their websites. SEO companies advise their customers in optimizing their websites & contents to improve the websites’ visibility in search results. Search engines for instance Google and Bing use bots to crawl pages on the web, going from the one site to another site, collecting information about those pages as well as putting them in an index.
Search engine optimization is a fundamental part of digital marketing as people conduct trillions of searches every year, often with the commercial intent to find information about products or services. Search is frequently the main source of digital traffic for brands & complements other marketing channels.
As per study, “Search Engine Optimization Services Global Market Opportunities And Strategies To 2023” the key player operating in the global search engine optimization services market include Ignite Visibility, Bowen Digital, Diesel Marketer, OneIMS, IBM, Boostability, Bing, Straight North, SocialFix, Baidu, Google, SEO Brand, Ask, Exaalgia, Over the Top SEO, Victorious SEO, Yahoo. With the increasing number of new entrants in every industry, the players are focusing on provision of the innovative competitive SEM strategies to promote their company.
By type, search engine optimization services market is segregated as freelancers and agencies. By method, market is segregated as black hat method and white hat method. By organization, market is segregated as large enterprises and small & medium enterprises. By services, market is segregated as on page SEO, off-page SEO, technical SEO, local SEO, voice SEO, organic SEO, search engine marketing and reputation management. On-page and off-page SEO services are focuses on organic SEO and local SEO service. Local SEO services are focuses on the improving rankings within the “local-pack”, which is the area within the outcome that has a map with 3 local businesses listed. Additionally, organic SEO can assist to find the local customers; it is most significant to businesses with a national & international focus. In addition, by end-user industry, market is segregated as IT services, recreation, hospitality, professional services, real estate e-commerce and others.
The search engine optimization services market is driven by increase in digital advertising revenues, followed by growth in digital native population, emergence of affordable internet in developing countries and increase in social media usage. However, surge in in-house team & online SEO tools and continuous unique content requirement by SEO providers may impact the market.
Based on geography, the Asian-Pacific region holds major share in global search engine optimization services market owing to increase in relevance of digitalization in the region. The North-American and European regions are estimated to witness higher growth rate due to growth in advancements in website analysis tools over the forecast period. It is expected that global search engine optimization services market will be reached at US $ 86.0 billion by 2030, at a CAGR of 18.7%.
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Ankur Gupta, Head Marketing & Communications