Moringa is a plant found in Himalayan areas such as India, Bangladesh, Pakistan, and Afghanistan. It is grown across tropics. It is known for its nutritional attributes, and its bark, flowers, leaves, fruit, seeds, and root, which are largely used to prepare medicines. It is loaded with essential nutrients for instance protein, fiber, carbohydrates, phosphorous, fat, and potassium. Due to these attributes, it is extensively used to cure anaemia, headache arthritis, asthma, cancer, diarrhea, diabetes, and other health problems. Therefore, the health benefits associated with these plants are likely to boost the growth of moringa products market globally.
According to study, “Global and Japan Moringa Products Market; by Application(Functional Food & Beverages, Nutraceuticals, Pharmaceuticals, Personal Care and Others);by Type (Leaves and Leaf Powder, Oil, Seeds and Others); and Region –Analysis of Market Size, Share & Trends for 2016 – 2019 and Forecasts to 2030” the key companies operating in the Global and Japan moringa products market are Vyora Herbals Private Limited, Marudhar Impex, New Global Energy Inc., Green Earth Products Pvt. Ltd., Paritosh Herbals, Philippine Moringa and More Corporation, Tropical Palm Herb Manufacturing, Mother’s Farm, Jailev International Trading Corporation, Genius Nature Herbs Private Limited, Ancient Greenfields, Kuli Kuli Foods, Earth Expo Company, and Grenera. These leading companies are increasing their geographical presence in order to obtain the maximum market share. Customers are more attracted towards the plant based supplements & herbal cosmetics products. Taking into account all the above factors, companies are expected to focus on novel product innovation, catering particularly to the target market.
Based on product type, moringa products market is segregated as leaf powder, seeds, tea, oil, and others. Moringa leaf powder aids to make useful medicines and also aids to cure a wide variety of skin problems. The leaf extracts are also used for treating some stomach disorders, including constipation, gastritis, and ulcerative colitis. Moreover, the antibiotic & antibacterial properties displayed by moringa leaf powder are also utilized to restrict the growth of various pathogens. These factors are leading to increasing demand for the moringa products market globally. Based on distribution channel, market is segregated as offline channel and online channel. Online channel segment is expected to exhibit higher growth rate owing to steadily increasing internet penetration during the forecast period. In addition, based on application, market is segregated as dietary supplements, cosmetics, pharmaceuticals, and others.
The moringa products market is driven by increase in application of moringa in various industries, followed by nutritive & medicinal properties of moringa. However, lack of consumer awareness and gap in demand & supply of moringa may impact the market. Moreover, growth in preference for organic moringa is a key opportunity for market.
Based on geography, the Asian-Pacific is a leading region in global moringa products market owing to growth in the consumption of dietary supplements, pharmaceuticals, and cosmetics in the Japan and rest of region. The North-American and European regions are estimated to witness higher growth rate due to rise in consciousness about health benefits offered by moringa products over the forecast period. It is projected that future of the global market will be optimistic on account of increase in consumer’s awareness of the uses and benefits of moringa products during the forecast period. It is also projected that the Global and Japan moringa products market will be reached at US $5.4 Billion by 2030, which is valued at 13.05 Billion in 2019 at a CAGR of 8.59%.
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Ankur Gupta, Head Marketing & Communications