The photographic services comprise of services provided by entities offering services related planning, developing, creating and managing processes for creating long-lasting images by recording light or through electronic means by an image sensor or chemically by using of a light sensitive photographic film. The services also include editing, processing and presenting pictures. Photographic services also include school portraits, wedding photography, special occasions and event photography. They make available the knowledge and skills of their employees, often on an assignment basis, where a private or team is liable for the delivery of services to the client. Increasing popularity of social networking and therefore the custom of sharing images over various platforms has led to the evolution of the photography market. Applications and services like picture editors including Adobe Photoshop have also aided in surging demand for advanced photography. While photographers enjoy the variations by increasing their efficiency and convenience, consumers are now ready to take professional-quality images without the necessity of an expert
According to the report, “Photographic Services Global Market Report 2019” Some of the key players operating include Getty Images Inc., Studio Alice Co. Ltd., Hammerhead Interactive Ltd., Shutter fly Inc., Summit Portraits LLC. Moreover, the key players in this market are continually innovating and introducing new products to latch attention of the consumers.
Factors such as increase in Internet penetration led to growing popularity of social media platforms and have driven the demand for still images globally. The shooting of still images requires expertise delivered by photography service providers. The still images services undertaking the licensing of pre-produced images and videos are utilized for different purposes. The increase in prominence of photography services among end-users has led to growth over global still images market boosting the expansion of the photography services market during the forecast period.
The use of technically advanced photography equipment in photography services market has ensured the production of high definition photographs. The photography backdrop has registered several technological developments over past few years and it continues to experience constant innovations and advancements further adding increase in services to the market. This will further improve the overall quality of service and encouraging people and business for end-users availing photography services. Thus, rise in usage of technologically advanced devices, the market for photography services market is expected to showcase considerable positive growth over the forecast period. The photography services market led to digital photography is expected to display phenomenal growth in the developing markets such as India and China owing to upsurge in earnings capacity of its population. Moreover, the Japanese corporations are further expected to spend systematically on research and development of advanced camera products to add new novelties in photography services.
Based on geography the photography services market the North American region was leading the overall market followed by APAC, Europe, Middle East & Africa, and South America respectively. Over the forecast period, the North American region is expected to remain dominant over the global photography services market primarily owing to the presence of a well-established photography community and introduction of high-tech photography services in the region.
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Ankur Gupta, Head Marketing & Communications