Post Ban of Promotion of Energy Drinks and Imposition of 100% Sin Tax, Companies are Focusing on Increased Shelf Appearance to Attract Customers Fostering the Growth in Functional Beverages Market: Ken Research

Many new companies and brands are expected to dominate the fortified fruit and vegetable juice market in Saudi Arabia. Domestic companies are expected to dominate the market in terms of new entrants.

  • Move to improve the Saudisation of the retail sector in Saudi Arabia is expected to give a boost to the organized retail sector thereby, leading to the increased share of the supermarket, hypermarket, and convenience stores in the future.
  • Regulations governing the nutraceutical market is expected to be formalized, and specific regulation pertaining to each key segment is to be promulgated by the government.

The Saudi Arabia nutraceuticals market is in different stages of growth for different products. It is expected to register positive growth across all its segments. Its sales channel is expected to become more formal and organized with increased Saudisation. Domestic companies are expected to gain dominance in the beverages segment and also emerge as key players in the functional food market.

Changed Lifestyle and Food Habits: There has been a very huge transformation in lifestyle and eating habits of Saudi nationals over the years. Saudi Arabia is a developed nation and child and adult nutrition is not a major issue. However, there is a lack of specific nutrients that are easily supplemented by nutraceutical products. There has been a massive shift in diet and physical activity patterns owing to the increasing prevalence of obesity, hypertension and other related problems. Saudi Arabia ranks 13th in the world by the prevalence of obesity (body mass index [BMI] ≥30 kg/m2), which has seen a steady increase over the last four decades increasing from 10.8% in 1975 to more than 35% in 2018.


Saudization of Nutraceutical Sector: Saudi government is promoting the Saudization of industries and this has helped in the establishment of many local manufacturing companies in various FMCG, Pharma and similar products. Production of nutraceuticals in the FMCG segment is on the rise from the local manufacturers. Products related to milk are now locally manufactured from the milk imported from other countries. National Industrial Clusters Development Programme has pharmaceuticals as one of six major industries targeted by the drive to promote domestic manufacturing.

Analysts at Ken Research in their the latest publication Saudi Arabia Nutraceuticals Market Outlook to 2023 – By Vitamins and Dietary Supplements, Functional Foods (Dairy, Baby Food, Breakfast Cereals, Edible Oil, and Confectionary) and Functional Beverages (Energy Drinks, Concentrates, Fruit/Vegetable Juices, and Sports Drinks) expect that energy drinks will gain the lost market due to high taxes as there is no alternative substitute. Vitamins and dietary supplements along with functional food will become the key segment in controlling lifestyle diseases. It is expected that the Saudi Arabia Nutraceutical market will register a five-year positive CAGR during the period 2018-2023.

Key Segments Covered:-

Vitamins and Dietary Supplements:

By Standard and herbal/Traditional Vitamins & Dietary Supplements

By Type of Dietary Supplements (Standard/Non-Herbal and Herbal/Traditional)

By Positioning of Dietary Supplements (Bone, Joint, Sexual Health, General Health, Immune System, Heart Health, Digestive, Energy, and Others)

By Distribution Channel (Drugstores/ Parapharmacies, Direct Selling and Internet Selling, Other Healthcare Specialist Retailers, Supermarkets and Hypermarkets)

Functional Foods:

By Type of Functional Foods (Dairy, Baby Food, Breakfast Cereals, Edible Oil and Confectionary)

By Distribution Channel (Hypermarket and Supermarket, Independent and Small Grocery Retailer, and Other Convenience Stores, Online Retailing, Restaurants, Food Kiosks, and Others)

Functional Beverages:

By Product Category (Cold Drinks and Hot Drinks)

By Soft Drinks (Energy Drink, FF Concentrates, Sports Drink, and Vegetable/fruit Juice)

By Distribution Channel (Hypermarket and Supermarket, Independent and Small Grocery Retailer, and Other Convenience Stores, Online Retailing, Restaurants, Food Kiosks, and Others

Key Target Audience:-

Nutritional Supplements Manufacturers

Nutritional Supplements Distributors

Nutraceuticals Distributors

Government Agencies

Vitamins and Dietary Supplements Companies

Functional Foods Companies

Functional Beverages Companies

Hypermarkets and Supermarkets

Drug Stores and Pharmacies Chain

Online Sales and Retailing Agencies

Time Period Captured in the Report:-

Historical Period: 2013- 2018

Forecast Period: 2019 -2023

Companies Covered:-

Vitamins and Dietary Supplements:

Pfizer Inc

Bayer AG

Vitabiotics Ltd

Jamjoom Pharma

Procter & Gamble Co, The

Laboratoires Arkopharma SA

General Nutrition Centers Inc


Functional Foods:-

Nestlé SA

Danone, Groupe

Almarai Co Ltd


Abbott Laboratories Inc

PepsiCo Inc

Functional Beverages:-

Abuljadayel Beverages Industries Llc

ALJSR Global Co

Red Bull GmbH

Mondelez International Inc

Spitz GesmbH, S

Nestlé SA

Key Topics Covered in the Report:-

Middle East Functional Beverage Market

Digestive Dietary Supplements in Saudi Arabia

GCC Functional Food Market

Beauty Dietary Supplement in Saudi Arabia

Vitamins and Dietary Supplements in Saudi Arabia

Saudi Arabia Multivitamin Supplements Market

Supplements Market in Saudi Arabia

Dietary Supplements in Saudi Arabia

Middle East Nutritional Supplement Market

Middle East Dietary Supplements Market

Soft Drink Companies in KSA

Energy Drinks Market Saudi Arabia

Saudi Arabia Sports Drinks Market

Vitamin producing Companies in the Kingdom

For More Information On The Research Report, Refer To Below Link:-

Saudi Arabia Nutraceuticals Market

Related Reports by Ken Research:-

Indonesia Nutritional Supplements Market Outlook To 2023 – By Vitamins (Single Vitamin And Multi-Vitamin) & Herbal And Standard Dietary Supplements (General Health, Beauty, Digestive, Bone, Heart Health, Memory, Joint), Functional Beverages And Functional Food

Philippines Nutraceuticals Market Outlook to 2022-Composite Herbal Dietary Ingredients, Ginseng, Garlic, and Ginkgo Biloba Based Herbal Supplements will Drive the Growth

Contact Us: –
Ken Research
Ankur Gupta, Head Marketing & Communications


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