Europe Car Rental Industry Research Report And Market Forecast: Ken Research

How is The Competitive Landscape of Car Rental Market in Europe?

Europe Car Rental Market competition structure is concentrated in nature owing to top five international players namely Europcar, Sixt, Hertz, Avis Budget Group and Enterprise-rent-a-car dominating the market across all European Countries. The five major players are present across all European countries capturing more than ~% market share in terms of fleet size and revenue. Mergers and Acquisitions were among the most common strategy adopted by car rental companies in order to expand their operations in a particular country.  The major M&A deals during the period were between Avis, Budget and Hertz, Dollar Thrifty. Additionally players competing in the market were observed to be engaged in price wars and value added services.

Companies have been competing on factors such as price, customer service quality, ease of vehicle rental and return, vehicle availability, reliability, rental locations, product innovation, national or international presence and others, in order to differentiate their service offerings from other players in the market.

What is the Future outlook and Projections for Europe Car Rental Market?

In future, it is anticipated that car rental market in Europe will be fuelled by rise in tourist arrivals, growth in major European countries, regional expansion of players in terms of fleet size, increase in customer spending and growth in investments in technology by major players in the market over the years. The market has been anticipated to grow with a CAGR of ~% in terms of revenue and ~% in terms of sales volume during 2018-2025F.  It is expected that there will be a rise in number of domestic & international players offering car rental services in European countries. It is also anticipated that domestic & international players will be expanding their fleet size and number of rental locations in order to expand their operations in European Countries and will invest heavily in technology to streamline customer acquisition process.

Snapshot of Europe Cab Aggregator Market

Cab Aggregator or Ride Hailing Market in Europe has been growing owing to a rise in the number of users and vehicles in the market. United Kingdom has been observed to the largest cab aggregator market across Europe in terms of number of players and users available in the country. Major players in Europe Cab Aggregator market are Gett, Uber, Freenow, Bolt, Cabify and Kapten.

Europe Car Rental Industry

Key Segments Covered:-

Europe Car Rental Market

By Region                                                        




United Kingdom






By Fleet Type



Luxury and Premium

By Purpose



By Rental Location



Europe Cab Aggregator Market

Europe Cab Aggregator Market By Revenue

Europe Cab Aggregator Market By Number of Users

Europe Car Sharing Market

Europe Car Sharing Market By Fleet Size

Europe Car Sharing Market By Number of Users

Key Target Audience:-

Car Rental Companies

Ride Hailing Companies /Cab Aggregators

Car Sharing Companies

Ride Sharing Companies

Government/ Regulatory Authorities

Online Aggregators

Automotive OEMs

Time Period Captured in the Report:-

Historical Period: 2013-2018

Forecast Period: 2019F-2025F

Companies Covered:-

Europe Car Rental Market



Avis Budget Group



Europe Cab Aggregator Market







Europe Car Sharing Market





For more information, refer to below link:-

Europe Car Rental Market

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Australia Car Leasing and Rental Market Outlook to 2023 – By Type of Car, By Region, By End User, By Rental Booking Purpose, By Rental Booking Mode and Ride Hailing Market- By Type of Ride, By Hailing Purpose and By State

Contact Us:-

Ken Research

Ankur Gupta, Head Marketing & Communications


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