Mattress Market: – In the Asia Pacific region, the market of mattresses is highly fragmented and consists of foremost international corporate and small businesses functioning on a local scale. The contribution of China, India and Australia and several regions to the mattress market across the Asia Pacific region was in the effective percentage during the recent past years, with China predominantly controlling the highest share in the market. The potential aspects which have supported in growing the requirement for the mattresses in the Asia Pacific region involving a growing number of the health-conscious people who are now ready to spend the the augmented amount for the health benefits, speedy urbanization in the economy growing affordability of the mattresses and an inclining per capita total expenditure on luxury goods. Such aspects have cumulatively bolstered the entire market for the furniture and furnishings in the Asia Pacific economy in the present times.
Additionally, in India, the Mattress Market Research Report is subjugated by the small and unorganized players. Such players concentrate on cotton, coir and foam mattresses, which provide at least 90% of the region’s demand for the mattresses. The spring mattress location is still in its nascent stages in the region and is developing. A foremost growth driver for the mattress market in India is the increasing urban populace who is organized to spend significant amounts on their luxury and well-being. This trend is fascinating foremost worldwide players to invest in the mattress industry of India. In India, the major players such as Snoozer, Tempur and King Koil have now set up producing facilities. However, the India mattresses market is domestically registered by the players namely Sleepwell, Kurlon, Springfit, Springwel, and several others. Furthermore, the Springfit is the inflowing mattresses brand which sells its products to large corporates involving Ramada and Taj hotels and operates other wide end retail business as well.
Not only has this, as the infrastructure and property improvement involving hotels, hospitals and houses being undertaken augmented, but the requirement for the mattresses have also gradually grown. The effective augment in the population and their predisposition towards the suburbanization and reconstruction were also proved as factors that were compelling growth in the global mattress market. On the basis of the organized and unorganized sectors, the organized market in Saudi Arabia characterizes the prevalent mattress constructers majorly functioning in the urban areas that allocate their products through a structured distribution channel. Organized market players are acknowledged for introducing extraordinary quality mattresses by utilizing spring, foam, premium foam combinations and several other quality materials. Mattress industrialists namely Sleephigh, Raha, and Sealy, Serta, Kingcoil, Intercoil, Al Rajhi, and several other small players come under the organized market.
The augment in Direct sales to Hotels and Resorts along with the Hospitals owing to augment in the government initiatives effectively underwritten towards the speedy growth of mattresses in the industry which led to the occurrence of numerous mattress producers in this segment. Technical improvements in sleep technology such as hybrid mattresses with approachable coils and mattresses with weather control systems for recording ideal sleep temperature efficiently subsidized towards the speedy growth in requirement of a premium of mattresses in the industry which led to the occurrence of several mattress constructors in this segment. Therefore, in the coming years, it is anticipated that the market of mattresses across the globe will increase more positively over the near years.
Ankur Gupta, Head Marketing & Communications