The technology of head-up displays makes driving more comfortable, the driver also feels protected and safe owing to have all the information directly in their line of sight and therefore can determine and catch situations even faster. With the advanced feedback related to the driving situation and the status of the car, it will become harder to miss information. Information from the adaptive cruise control assures the driver that you are driving in the correct distance from the car in front of you and gives you an early warning if you are not. Additionally, the usability of the navigation systems also advanced with better painterly feedback related to the road ahead, particularly with our augmented reality head-up display, where the information related to the navigation is seamlessly accumulated into the surrounding in front of the car.
According to the report analysis, ‘North America Automotive Head-up Display Market’ states that in the North America Market insights on Automotive Head-up Display, there are several key players which presently functioning for registering the handsome value of market share and leading the fastest market growth in the coming years more significantly while determining the market drivers such as growing requirement of high end luxury and mid-size cars, surging the demand of ADAS technology, speedy advancements in the vehicle technology, decrease the cost of technology and evolution of the autonomous and electric vehicle includes Visteon Corporation, Harman International Industries, Inc, Continental AG, TomTom NV, AUDI AG, Daimler AG, Robert Bosch GmbH, Denso Corporation, Aptiv Plc, Yazaki Corporation, and several others.
Therefore, in the coming years, it is predicted that the North America automotive head-up display will increase more positively over the near years.
The U.S. is the largest automotive market in the region, in addition to this the increasingly stringent regulations on driver alertness, presence of several Tier 1 and OEMs and rise in focus towards ADAS and autonomous vehicles are attributed to monitoring the U.S. automotive HUD market. The companies profiled in the report include Aptiv Plc, Continental AG, Denso Corporation, Harman International Industries Inc, Nippon Seiki Co Ltd, Panasonic Corporation, Robert Bosh Gmbh, TomTom NV, Visteon Corporation and Yasaki Corporation.
These players are entering into several competitive strategies (partnerships, merger-acquisitions, joint venture, new product launch, business expansion, and others) with each other or other supplier or automotive OEMs to strengthen their position in the market.
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Ankur Gupta, Head Marketing & Communications