WHAT IS THE POTENTIAL OF MALAYSIA’S EDUCATION MARKET?
In Malaysia, the education industry is at its growth stage. The government of Malaysia is prioritizing education by allocating highest share of it’s budget to education. It aims to establish more international universities and schools to become a global hub for education The newly legislated Education Act in the year 2017 has given more freedom to the private sector and encouraged the participation and growth of private sector.
The Malaysia education market has been growing owing to increasing number of enrollments in both public and private universities, due to various courses available in the revised curriculum in the education system.
The increasing tuition fees in the international schools and universities further drove of growth of revenue in the education industry of the country. Due to the rising preference of the parents to give their child global standard of education, they has encouraged the students of Malaysia to study abroad. This has increased the market size of the K12 market over the years. The rising numbers of global universities within the country has led to more number of people preferring to stay within the country and consequently in falling number of test takers, leading to stable revenues.
WHICH ARE THE MAJOR SEGMENTS?
By Sector (K-12 Education, Higher Education and Test Preparatory)
Based on the sector, the market is segmented into K-12 schools, Higher Education and Test Preparatory. The dominant segment is the higher education market having ~% CAGR during the review period 2013 to 2018. This is followed by the Malaysia K12 market having USD ~ million in terms of revenue in 2018.
Malaysia K-12 Education Segmentation
By Type of Schools (Government and Private Schools)
The percentage of students enrolling in the public schools is more as compared to the private and international. However, the growth rate of enrollments to public schools is declining as a change in preferences amongst students and parents being more favourable towards private schools are being observed. In 2018, ~% of the students enrolled for private schools and ~ number of the students enrolled in the public institutes.
Better quality and global perspective to education in international schools led to higher fees in these schools, consequently leading to K12 industry capturing a big chunk of ~% of the overall industry in 2018. Continuous efforts of the government to improve the quality of education have led to the establishment of new K-12 schools during the period 2013– 2017.
By Levels of Education (Kindergarten, Primary, and Secondary)
Among all the education levels, the Kindergarten schools have the maximum market share in Malaysia K-12 Education market.
The Kindergarten school segment is followed by the Primary and secondary schools segment, having a market share of ~% in 2018. In public schools, the highest share of enrollments was from primary education, followed by lower secondary,
and upper secondary. This is because; the Malaysian government has made primary education for 6 years compulsory for all children.
In Malaysia K-12 Education segment, the region of Selangor has captured most market share in terms of number of enrollments in private kindergartens, primary and secondary schools as compared to other regions, because it is one of the most densely populated states of Malaysia and has one of the lowest fees in private kindergartens. This is followed by Johor.
Malaysia Higher Education Segmentation
Malaysia is being recognised as a regional education hub in the global scenario. This has been largely possible owing to the Malaysian government’s concerted efforts to make national higher education more competitive in the global education market.
This is by means of collaborating with foreign universities, usually of the West, and promoting the brand of Malaysian international education. These efforts have bore fruit on the economy as well- in 2017, the Malaysian per capita GDP was 9,944.9 USD. This figure is predicted to rise to as high as 14,000 USD in 2020.
By Type of Universities (Government and Private Universities)
The market of the governmental institutions witnessed an increase in its overall revenue from USD ~ million in 2013 to USD ~ million in 2018, at a CAGR of ~% from the review period 2013 to 2018. The private institutions in Malaysia have witnessed a positive growth from the review period 2013 to 2018. The fees of private universities is increasing sharply due to the better technology and global environment provided by them.
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Ankur Gupta, Head Marketing & Communications