AdBlue is a well purified colorless liquid. It contains urea (32.5%) & 67.5% of deionized water. AdBlue is used with diesel engines thus also known as diesel exhausts fluid (DEF). Its main active component is ammonia (main raw material of adblue) which is chemically formed by hydrolyzing automotive urea. AdBlue is mainly used as a consumable fluid in diesel & gasoline fuel-based vehicles. It is used with diesel engines using Selective Catalytic Reduction (SCR) technology. The SCR technology reduces harmful emissions (NOx). AdBlue is injected into the channel of the SCR system, where it triggers a chemical reaction with ammonia. The chemical reaction converts the toxic nitrogen oxides (NOx) into nitrogen (N2) & water vapor (H2O). Water vapor & nitrogen are naturally occurring gasses which are harmless to the environment. Some essential properties include crystallization, corrosive, fitted for utility vehicles, evaporates and colorless & clear liquid.
According to study, “South Africa AdBlue Oil Research Report Information: Type, Application, Region and End-Use – Forecast Till 2024” the key companies operating in the South Africa adblue oil market are BASF SE, Viscol.co.za, Engen Petroleum Ltd. The key companies have strategic visions to deliver quality-based products or services to the customers across the globe.
Based on technology, market is segmented into selective catalytic reduction and exhaust gas recirculation. Based on storage solution, market is segmented into dispenser, portable containers and intermediate bulk storage tank. Based on application, market is segmented into vehicular and non-vehicular. In addition, based on end-use, market is segmented into automotive, construction machinery, farm machinery, railway engines, electronic generators and others.
The market is driven by increase in awareness about harmful effects of fuel combustion for the environment, followed by increase in penetration of passenger cars & commercial vehicles, increase in disposable income, gradual adoption of the global emission reduction norms, stringent environment protection regulations and change in lifestyle. However, sluggish economic growth owing to looming macroeconomic factors and fluctuating prices of urea may impact the market. Moreover, growth in use of the product in agricultural machinery & construction equipment is a key opportunity for market.
The South African market is an emerging country for AdBlue oil and is projected to provide considerable development reasons over the forthcoming years. The automotive industry is expected to observe an optimistic change due to revitalizing economic scenario. This can be attributed to the swell in the income levels and increase of the middle-class population. Therefore, growth of market in the region is closely following the augment of the automotive sector.
South Africa is currently witnessing a vast surge in the sale of passenger & commercial vehicle. In addition, country has also introduced stringent emission standards to make certain the amount of pollutant released in the air stays within the limit. It is anticipated that future of the market will be bright as a result of introduction of hybrid selective non-catalytic reduction (SNCR) & selective catalytic reduction (SCR) technologies over the forecast period.
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Ankur Gupta, Head Marketing & Communications