Coffee is a beverage prepared by means of percolation, infusion, or decoction from the roasted & floor seeds of a coffee plant. Tea is one of the most famous & often consumed and most preferred beverages. Phytochemicals, flavonoids and antioxidants in the tea help to maintain the healthy functioning of the human body.
According to study, “Coffee And Tea Manufacturing Global Market Report 2019” the key companies operating in the global coffee and tea manufacturing market are US producers Farmer Bros, JM Smucke, Keurig Dr Pepper, ITO EN, Maxingvest AG, Celestial Seasonings, Inc., Dilmah (Ceylon Tea Services PLC.), Costa Limited, JAB Holding Company S.r.l., Harney & Sons, Keurig Dr Pepper Inc., JDB (China) Beverages Ltd., Van Houtte, Inc. (Canada), J.M. Smucker Company, Jacobs Douwe Egberts, Dunkin’ Donuts, Luigi Lavazza S.p.A., Kraft Heinz Company, McCafe, Nestle S.A, Mcleod Russel, O’Coffee, R. Twining and Company Limited, Parry Agro Industries Limited, Segafredo Zanetti SpA, R.C. Bigelow, Inc., Starbucks Corporation, Strauss Group Ltd., Tata Coffee, Tata Global Beverages,, Tetley, The Republic of Tea, Tchibo GmbH, UCC Ueshima Coffee Co. Ltd., Tim Hortons Inc., Tazo Tea Company, Unilever PLC, Hindustan Unilever Limited, Yorkshire Tea. The key companies are introducing fortified beverages for instance functional juices, functional water with health benefits such as water balance, weight management & improved digestion in the market.
Based on type, global coffee and tea manufacturing market is segmented into black coffee and tea, herbal coffee and tea, green coffee and tea and others. Based on product type, market is segmented into instant coffee and tea, whole bean, ground coffee and bean and coffee pods & capsules. Based on process method, market is segmented into roasting, grading roasted beans, roast characteristics, decaffeination, storage, brewing, nutrition, serving and instant coffee & tea. Based on form of tea, market is segmented into CTC (Crush, Tear, and Curl) tea and leaf tea. Based on packaging type, market is segmented into containers, bags and packets. Based on distribution channel, market is segmented into off-trade channel and on-trade channel. Off-trade channel are further sub-segmented into convenience stores, supermarket or hypermarket, specialist retailers and others. ON-trade channels are further sub-segmented into foodservice and cafes.
The coffee and tea manufacturing market is driven by increase in demand for protein-fortified, organic & functional beverages, followed by rise in disposable income of consumers, increase in consumer awareness about the health concerns, rise in middle class & urbanized population, emerge in markets growth, growth in earning capacity & increase in disposable income, changes in taste & preferences and increase in demand for ethically-produced, sustainable & certified coffee. However, health scares, talent crunch, tax increases, and change in consumer preferences may impact the market.
Based on geography, the Asian-Pacific region holds major share in coffee and tea manufacturing market, followed by Western Europe owing to increase in preference for Ready-to-Drink (RTD) coffee and tea and rise in interest in naturally healthy products in the region. With busy lifestyle, impact of new cuisines on the market, influence of social media on the market and low cost foods, the scope for the market is probable to significantly rise in the forecast period.
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Ankur Gupta, Head Marketing & Communications