South Africa Mattress Market Outlook To 2023: Ken Research

The report titled “South Africa Mattress Market Outlook To 2023 – By Size of Mattress (King Size and Super King Size, Queen Size, Double Size and Single and Three Quarter), By Type of Mattress (Spring, Foam and Latex, and Others), By Region (Gauteng, Limpopo, Western Cape, Kwazulu Natal, Free State, Eastern Cape, and Others), By Type of Distribution Channel (Retail and Direct Sales), and  Organized and Unorganized” provides a comprehensive analysis of the mattress industry within South Africa. The report covers various aspects including the South Africa mattress market introduction and value chain analysis, the market size by revenue as well as sales volume, overall mattress market segmentation by the size of a mattress, type of mattress, region, and type of distribution channel and by market structure. It also covers trade scenario, growth drivers, trends and developments, issues and challenges, porter five forces analysis, 4P’s analysis, the comparative landscape in the mattress market, the regulatory framework. The report concludes with market projections and analyst recommendations highlighting major opportunities and cautions for the South Africa Mattress Market.

South Africa Mattress Market Overview and Size

South Africa Mattress Market was observed to attain maturity with the majority of the mattress demand originating from home-users; and non-residential sector including hotels, hospitals, college hostels, and other institutional buildings in the country. The increasing presence of local and international mattress manufacturers has made it difficult for new players to enter the market. South Africa mattress industry revenue and sales volume were observed to grow during the review period. The hospitality sector has been affected by the prolonged drought situation which plagued three provinces of South Africa. Increase in the number of households and the increase in nuclear families have majorly driven the demand for mattresses in the country on the back of increasingly sleep health awareness by the people.

South Africa Mattress Market Segmentation

By Size of Mattresses (King Size and Super King Size, Queen Size, Double Size, and Single and Three Quarter), 2018

King size and super king size mattress segment were observed to dominate the South Africa mattress market during the year 2018 on the back of large physique and good height of the male population. The remaining market share was collectively captured by queen size, double size, and single and three quarter mattress segments in the year 2018.

By Type of Mattresses (spring, Foam and Latex and Others), 2018

Spring mattress was observed as the most popular type of the mattress and under the spring category, the pocket spring type was the most selling type in the country. The remaining market share was captured by foam and latex and another mattress segment in South Africa during 2018.

By Region (Gauteng, Limpopo, Western Cape, Kwazulu Natal, Free State, Eastern Cape, and Others), 2018

Gauteng, which is the most populous province within South Africa was observed to capture the highest market share in terms of sales volume during 2018. Gauteng was followed by Limpopo, Western Cape, Kwazulu Natal, Free State Eastern Cape, and other regions. Gauteng and Limpopo collectively accounted for approximately two-thirds of the entire market sales volume in the year 2018.

By Distribution Channel (Retail and Direct Sales), 2018

Retail sales channel accounted for the majority of the sales volume while direct sales channel had a limited share in the overall market in 2018. Retail sales are majorly directed towards home users whereas, direct sales are directed towards hospitals and hotels and other major institutions.

By Market Structure (Organized and Unorganized Sector), 2018

The organized market in South Africa represents the popular mattress manufacturers majorly operating in the urban areas of the country that distribute their products through a structured distribution channel. Organized market players are known for producing high-quality mattress by using spring, foam, premium foam combinations and other quality materials. Organized sector dominated in South Africa mattress market owing to the significant presence of both local and international players. The unorganized sector had limited penetration in the country’s mattress market during 2018.

Comparative Landscape in South Africa Mattress Market

Competition within South Africa mattress market was observed to be moderately concentrated along with the presence of major players such as Bravo Group, KAP Holdings Limited, Simmons, Cloud 9, Serta, Dynamic Holdings, Viva, Rest assured, Strand foam and other players. Bravo Group, Restonic and Simmons collectively held close to half of the market share in terms of sales volume during the year 2018. It was also observed that the majority of South African manufacturers are exporting finished products to neighboring African countries whereas; a number of luxury mattresses are imported into South Africa. Companies are competing on the basis of mattress price, benefit, and product quality, product logistics operations, manufacturing technology, manufacturing capabilities, product customization, and others.

South Africa Mattress Market Future Outlook and Projections

South Africa mattress market demand both in terms of revenue and sales volume is expected to increase at a limited CAGR. It will be majorly driven by an increase in consumer expenditure, an increase in the hotel rooms and the development of the hospitality sector. Growing health concerns such as mental tiredness and fatigue are affecting an individual’s sleep quality which is one of the major driving forces to create demand for premium mattresses in the country. Mattress manufacturers are further planning to increase their production budget in order to produce technologically advanced mattresses in comparison with traditional cotton filled mattresses in the country. Inclusion of online retailing as a part of the distribution channel is expected to set an opportunity for mattress companies to increase the number of customers and ensure a wider reach.

Key Segments Covered:-

Size of Mattresses

King Size and Super King Size

Queen Size

Double Size

Single and Three Quarter

Type of Mattresses


Pocket Spring

Bonell Spring

Offset Spring

Foam and Latex

Others (Gel based, water based, air based mattresses, orthopedic mattress and coir mattress and rubber mattress)




Western Cape

Kwazulu Natal

Free State

Eastern Cape

Others (Garden Route, Greater Kruger Region and Madikwe & the North)

Distribution Channel

Retail Sales

Direct Sales

Hotels, Resorts and Residential Sector


Market Structure

Organized Sector




Unorganized Sector

Key Target Audience

Mattress Raw Material Producers

Mattress Manufacturers, Importer and Trader


Distributors / Retailers / Stockiest

Mattress Specialist Retailers

Mattress Internet Retailers

Time Period Captured in the Report:-

Historical Period: 2013-2018

Forecast Period: 2019-2023

Companies Covered in South Africa Mattress Market:-

Bravo Group

KAP Holdings Limited


Cloud 9


Dynamic Holdings




Kooi, Quality


Truform Bedding


Key Topics Covered in the Report:-

Executive Summary

Research Methodology

South Africa Mattress Market Introduction and Value Chain Analysis

South Africa Mattress Market Size, 2013-2018

South Africa Mattress Market Segmentation, 2018

Trade Scenario in South Africa Mattress Market (Import and Export), 2013-2018

Decision Making Process before purchasing Mattresses in South Africa

Trends and Developments in South Africa Mattress Market

Issues and Challenges in South Africa Mattress Market

Porter’s Five Forces Analysis for South Africa Mattress Market

Regulatory Framework in South Africa Mattress Market

4 P’s Analysis in South Africa Mattress Market

Comparative Landscape in South Africa Mattress Market

South Africa Mattress Market Future Outlook and Projections, 2019-2023

Analyst Recommendations

For More Information On The Research Report, Refer To Below Link:-

South Africa Mattress Market Outlook

Related Reports:-

Australia Mattress Market Outlook to 2023 – By Size (King, Queen, Double, Single), By Type (spring – Pocket and Inner Spring, Foam & Latex and Others), By Distribution Channel (Retail and Direct), By Price (Mass, Economy and Premium), By Organized and Unorganized Segment

Malaysia Mattress Market Outlook for 2022 – By Mattress (Spring, Foam, Pocket Spring, Latex, and Fibre Mattress); By Residential and Institutional Users; By Size (King, Queen, Single Bed, and Custom)

Indonesia Mattress Market by Type (Spring, Latex, Hybrid, Foam), Size (King, Queen, Single Size), by End Users (Residential, Non Residential) and Region – Outlook to 2021

Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications


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