Nursing pads are small circles prepared from cotton-like fabric that are worn in the bra. These pads soak up any leaking breast milk & prevent it from reaching the nursing shirt or bra. These are often used throughout last days of pregnancy and during nursing until the mother stops making milk. There are different types of breast pads are available in the market. Demand for disposable nursing pads is quickly increasing as these pads are hygienic and convenient.
According to study, “Global Breast Pads Market 2019 by Manufacturers, Regions, Type and Application, Forecast to 2024” some of the major companies that are currently working in the global breast pads market are Pigeon (Lansinoh), Johnson & Johnson, Newell Brands, Chicco, Medela, Bamboobies, Philips Avent, MAM, LilyPadz, Dr. Brown’s, Medline Industries, Ameda, Lanacare, Rikang, Lily Padz, Pigeon, CHUCHU, Ivory, Evenflo, Fairhaven Health, Xi Kang Ying, Goodbaby, Munchkin, PiyoPiyo, Kaili,Dry Mama, Ivory, Milkies.
Based on type, global breast pads market is segmented into disposable nursing pads, silicone pads, reusable nursing pads, hydrogel pads and homemade nursing pad. The disposable nursing pads demand is projected to expand at considerable pace due to its benefits such as convenient for use, waterproof back, long staying power, comfortable, and cost-effective. Based on the product type, the market is classified as SAP, fluff pulp and others. Based on distribution channel, market is categorized into e-commerce sites, retail shops, and wholesale. Based on the application use, market is categorized into hospital, household and others.
The global breast pads include demand driven by the developments in healthcare infrastructure, followed by surge in women employment rate, various breastfeeding hygiene awareness activities and increase in investment of manufacturers in the emerging economies. Additionally, some organizations like the Breastfeeding Promotion Network of India (BPNI) mainly focus on promoting mother & child health. These organizations are growing awareness regarding such products & breast feeding hygiene among lactating mothers. Apart from the major benefits, lack of awareness about different breastfeeding hygiene products have risen in the economies is the major hindering aspect of the market. Moreover, few of new trends with the growing popularity of ultra-thin washable nursing breast pads, new product launches with better technologies and presence of several social media platforms are expected to witness considerable demand of the breast pads over the forecast period.
Growing use of e-commerce sites has further registered the demand of this segment extensively. The adoption rate of these pads in developed economies is expected to be elevated on an account of increase in awareness towards such products. The European region is likely to hold considerable share of the global breast pads demand due to increase in disposable income and large number of working mothers. The emerging economies currently have sensible adoption of these pads owing to lack of awareness. The global market for breast pads is anticipated to grow at a CAGR of around 1.8% over the next five years, will reach US $530 million in 2024, from US $470 million in 2019.
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Ankur Gupta, Head Marketing & Communications