According to study, “Global Sanitary Napkin for Feminine Care Market 2019 by Manufacturers, Regions, Type and Application, Forecast to 2024” the companies currently operating in the global sanitary napkin for feminine care market are Procter & Gamble, Unicharm, Kimberly-Clark, Hengan International Group, Essity, Johnson & Johnson, Kao Corporation, Kingdom Healthcare, Maxim Hygiene, NutraMarks, NatraTouch, Seventh Generation, Edgewell Personal Care Company, Time of the Month, Jieling, KleanNara, Elleair, Corman SpA, Ontex International, Bjbest, Armada & Lady Anion, Cotton High Tech, Bodywise, First Quality Enterprises, Everteen, Lunapads.com., GladRags. The sanitary napkins manufacturers are anticipated to focus on the untapped rural markets followed by enhancing their corporate social responsibility (CSR) activities related to women’s hygiene.
Sanitary napkin is an absorbent or permeable item used by a woman for the period of her menstruation cycle, also known as sanitary pad, sanitary towel and menstrual pad. These are made of plastic, cellulose, and cotton. These napkins play a fundamental role in the women’s hygiene & overall health. The key functions of such napkins include absorbing & retaining menstrual fluid, no leakage, isolate fluids from the body, no unaesthetic appearance, stay in place, no odour and comfortable to wear. These pads are currently available in various varieties with different absorbency level and sizes. The popular ones are thin, regular, and ultra-thin pads.
Based on type, global sanitary napkin for feminine care market is segmented into disposable and reusable. Disposable sanitary napkin includes regular, overnight, maxi or super, panty liner, maternity and ultra thin variants. The reusable sanitary pads include cloth menstrual pad made from cotton flannel or hemp. Based on product type, market is bifurcated into cloth menstrual pads, disposable menstrual pads and biodegradable menstrual pads. Based on material, the market is divided into woven material and non-woven material. Based on pack size, market is classified into 6-8 napkins, 8-15 napkins, 15-20 napkins, 20-30 napkins, and above 30 napkins. Based on distribution channel, market is bifurcated into pharmacies, supermarkets & hypermarkets and others.
The global sanitary napkin for feminine care market is primarily driven by NGO activities for parental awareness pertaining to hygiene in menstrual periods. Some of the other driving aspects include rise in awareness & innovations in product design, increase in demand for sanitized products in the developing regions, rise in mortality rate caused by ovarian cancers and the effective use of sanitized napkins. Additionally, there are various organizations such as Saathi pads, iCare, ZanaAfrica and others that offer reusable & cheaper sanitary napkins, in order to boost sanitation in rural areas. This helps to enhance health awareness & promote the product among women in the rural areas. However, low awareness, traditions and fake beliefs pertaining to the use of sanitary pads are may affect overall demand over the forecast period.
The global sanitary napkin for feminine care market is expected to grow at a CAGR of approximately 5.7% over the forecast period, and is expected to reach US $29200 million by 2024, from US $21000 million in 2019.
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Ankur Gupta, Head Marketing & Communications