Digital gaming is an interactive platform for one or more players. It is designed to provide user-controlled experience and virtual environment for entertainment & educational purpose with use of digital electronic devices for instance videogame console, mobile device, computer, interactive television, and others. It also enables users to understand the immersive & digital form of games based out of real life or the imaginary situations. These games are either played on the stand-alone or online. Some of the popular digital games are league of legends, crossfire, counter strike, and candy crush.
According to study, “Global Digital Gaming Market, [Gaming Audience (Social Gamers, Serious Gamers, Core Gamers), Gaming Platform (Flash, iOS, Android, Social Network), Gaming Subscription Model (Premium, Paymium, Freemium), Devices, Regions – Trends & Forecast, 2015-2020” some of the key companies currently operating in the global digital gaming market are Sony Corporation, Microsoft Corporation, LG Electronics Inc., Samsung Electronics Co Ltd, Electronic Arts Inc. (EA), Zynga Inc., Sega Games Co. Ltd, King Digital Entertainment Plc, Google Inc, NVidia Corporation, International Business Machines Corp, Amazon.com, Inc., Tencent, Activision Blizzard, GungHo Online, Nintendo Co. Ltd., Take Two Interactive, Facebook Inc, Apple Inc, Ubisoft, Zatun, APAR GAMES, Rolocule, Kabam, Tapinator, Inc. These industry players focus on growth of the advanced products to ease the trend of online gaming. In addition, vendors are also supporting freemium model owing to the enhanced demand from the gaming audience.
Based on the gaming audience, global digital gaming market is segmented into serious gamers, social gamers and core gamers. Based on the gaming platform, market is classified as android, flash, social network and iOS. Android and iOS are the popular gaming platforms. The gamers favor puzzles, action, casual, and sports games on these platforms. Based on the gaming subscription model, market is defined as paymium, premium and freemium. Today, the gamers are choosing freemium model as it provides them freedom to play games for free & play on the newest gaming versions and the ease of playing from several devices for instance smartphones, tablets, smart TVs, PCs and game consoles. Based on devices, market is categorized into laptop, tablet, mobile, computer and console unit.
The global digital gaming market is primarily driven by the increase in gaming audience followed by low cost games and retail games. Apart from benefits, some of the restraints include growing piracy, followed by not capable of supporting heavy games by traditional systems and utilizes lot of space in the system. Moreover, few opportunities associated with the market include increase in game publishers and developers, growing cloud gaming and upcoming technology friendly gaming devices.
The global digital gaming market is anticipated to grow at a higher growth rate of 17.2% throughout the period of 2015-2020, respectively. The gaming platform is likely to grow at a higher growth rate of 22.9% followed by the gaming devices which is probable to grow at a CAGR of 21.2% during the same period. In near future, lots of innovations such as virtual gaming will be seen in the digital gaming space & also the games will be of low cost or high resolution with improved graphics.
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Ankur Gupta, Head Marketing & Communications