Thailand Online Classified Market Outlook to 2023: Ken Research

The report titled “Thailand Online Classified Market Outlook to 2023- By Horizontal and Vertical Classified, By Source of Revenue (Listings and Media Advertising), By Verticals (Automobile, Properties, Jobs and Others), By Channel (B2B and B2C & C2C)” covers the market overview, business models, vendor selection process, trends, and developments, issues and challenges, SWOT analysis, and Competitive Landscape. The report concludes with future market projection and analyst recommendations highlighting the major opportunities and cautions.

Market Overview and Size

Thailand Online Classifieds market is at the nascent stage. Thailand Online Classified Market in terms of domestic revenue has increased at a positive CAGR during the period 2013-2018. Thailand has witnessed a shift within the digital economy as brands have become more innovative in exploring digital and mobile advertising technologies. Even the government is taking initiatives such as Thailand 4.0 and in order to encourage its population to use digital technologies.

There has been a gradual shift from print media to online media in recent years owing to the increase in the number of internet users and less cost involved in the online medium. Online media offers easy and quick services to the customers. The rising number of online classified portals and the free services offered by them has supported the growth of the market.

Thailand Online Classified Market Segmentation

By Type of Scope of Listings

Vertical classifieds have majorly dominated the classified space in Thailand. In order to stay in the competition, the horizontal companies have transformed themselves into a house of vertical websites; the first horizontal website in Thailand to implement this was Kaidee.

By Source of Revenue

Premium Listings are the most common form of revenue generation in the listing segment. The seller is offered value added services such as premium at the top of the search listing, more space, no word limit, top placement on the list.

By Category

The Automobile online classifieds generate the maximum revenue mainly from used car listings followed by property classifieds which are dominated by condominium styled residential listings, followed by job classifieds having jobs pertaining to technologies such as AI, IoT, and others which take up the majority of the listings. The other segment includes categories like electronics, jewelry, and others.

By Type of channel

The B2C and C2C channeled classified websites dominate the Thailand classified industry but as over 95% of the enterprises in Thailand are SME’s, the B2B channel type classifieds will grow significantly as it will become a primary channel of expansion for these companies.

By Region

Bangkok has the highest number of the working population and is home to 25% of the SME’s in Thailand which makes it the major revenue yielding city in Thailand. Eastern provinces namely Chachoengsao, Chonburi, and Rayong have seen a significant increase in listings due to industrial developments in the EEC program.

Competitive Landscape

Thailand Online Classified market is concentrated. It consists of various global and local sites. But the local websites overpower global websites. It is difficult for new players to enter the market and gain market share as major domestic companies have gained a strong brand engagement with the locals. The entry of social platforms such as Facebook marketplace and WhatsApp private groups will exasperate the competition with the classified companies.

Thailand Online classifieds Market Future Outlook

In the future, it is anticipated that Thailand Classified revenue will increase at a positive CAGR during the period 2018-2023E. The online classified market in Thailand is anticipated to grow at a robust rate owing to the rapid proliferation of mobile phone internet users, rising internet penetration, increasing demand for used products and others. The country is expected to see more spikes in employment activities, real estate sector and automobile sectors.

Key Segments Covered:-

By Type of Scope of Listings



By Type of Classifieds

Specialized Classifieds

News Classifieds

By Source of Revenue


Media Advertising

By Vertical Category




Others (includes agriculture, gems, jewelry, community, and services)

By Channel


B2C and C2C

By Region


Others (Chiang Rai, Lam Phun, Nan, Phayao )

Key Target Audience:-

Automobile Companies

Construction Companies

Real Estate Companies

HR Consultancies

E-commerce Companies

Classified Companies


Advertising Agencies

Corporate Clients

B2B Businesses

Time Period Captured in the Report:-

Historical Period: 2013-2018

Forecast Period: 2019-2023E

Companies Covered:-

DD Properties

Dot Properties

Thailand Property


Real Estatehub

Real estate Thailand

Bangkok Citismart



Job Thai

Career Jet


Job Thai Web

Job Top Gun


Eworld trade

Thai trade

Trade world Asia



Key Topics Covered in the Report:-

Executive Summary

Research Methodology

Vendor Selection Process

Business Model for Classifieds Market

Market Overview and Genesis

Market Size, 2013-2018

Market Segmentation, 2018

Competitive Scenario

Horizontal Classifieds Market in Thailand

B2B Online Classifieds Market

Automobile Online Classifieds Market

Property Online Classifieds Market

Job Online Classifieds Market

Growth Drivers

Issues and Challenges

SWOT Analysis

Future Market Outlook and Projections, 2018-2023E

Future Market Segmentation 2018-2023E

Analyst Recommendations

For More Information On The Research Report, Refer To Below Link:-

Thailand Online Classified Market Outlook

Related Reports:-

Vietnam Online Advertising Market Outlook To 2023 – By Medium (Desktop And Mobile), By Type (Banner, Video, Search, Social Media, And Online Classifieds & Others Digital Advertising), By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Retail & E-Commerce, Automotive, BFSI And Others)

Philippines Online Classifieds Market Outlook To 2021 – Growing Real Estate Market & Demand For Used Cars To Gain Traction In Future

Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications

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