The report titled “Thailand Online Classified Market Outlook to 2023- By Horizontal and Vertical Classified, By Source of Revenue (Listings and Media Advertising), By Verticals (Automobile, Properties, Jobs and Others), By Channel (B2B and B2C & C2C)” covers the market overview, business models, vendor selection process, trends, and developments, issues and challenges, SWOT analysis, and Competitive Landscape. The report concludes with future market projection and analyst recommendations highlighting the major opportunities and cautions.
Market Overview and Size
Thailand Online Classifieds market is at the nascent stage. Thailand Online Classified Market in terms of domestic revenue has increased at a positive CAGR during the period 2013-2018. Thailand has witnessed a shift within the digital economy as brands have become more innovative in exploring digital and mobile advertising technologies. Even the government is taking initiatives such as Thailand 4.0 and Thaitrade.com in order to encourage its population to use digital technologies.
There has been a gradual shift from print media to online media in recent years owing to the increase in the number of internet users and less cost involved in the online medium. Online media offers easy and quick services to the customers. The rising number of online classified portals and the free services offered by them has supported the growth of the market.
Thailand Online Classified Market Segmentation
By Type of Scope of Listings
Vertical classifieds have majorly dominated the classified space in Thailand. In order to stay in the competition, the horizontal companies have transformed themselves into a house of vertical websites; the first horizontal website in Thailand to implement this was Kaidee.
By Source of Revenue
Premium Listings are the most common form of revenue generation in the listing segment. The seller is offered value added services such as premium at the top of the search listing, more space, no word limit, top placement on the list.
The Automobile online classifieds generate the maximum revenue mainly from used car listings followed by property classifieds which are dominated by condominium styled residential listings, followed by job classifieds having jobs pertaining to technologies such as AI, IoT, and others which take up the majority of the listings. The other segment includes categories like electronics, jewelry, and others.
By Type of channel
The B2C and C2C channeled classified websites dominate the Thailand classified industry but as over 95% of the enterprises in Thailand are SME’s, the B2B channel type classifieds will grow significantly as it will become a primary channel of expansion for these companies.
Bangkok has the highest number of the working population and is home to 25% of the SME’s in Thailand which makes it the major revenue yielding city in Thailand. Eastern provinces namely Chachoengsao, Chonburi, and Rayong have seen a significant increase in listings due to industrial developments in the EEC program.
Thailand Online Classified market is concentrated. It consists of various global and local sites. But the local websites overpower global websites. It is difficult for new players to enter the market and gain market share as major domestic companies have gained a strong brand engagement with the locals. The entry of social platforms such as Facebook marketplace and WhatsApp private groups will exasperate the competition with the classified companies.
Thailand Online classifieds Market Future Outlook
In the future, it is anticipated that Thailand Classified revenue will increase at a positive CAGR during the period 2018-2023E. The online classified market in Thailand is anticipated to grow at a robust rate owing to the rapid proliferation of mobile phone internet users, rising internet penetration, increasing demand for used products and others. The country is expected to see more spikes in employment activities, real estate sector and automobile sectors.
Key Segments Covered:-
By Type of Scope of Listings
By Type of Classifieds
By Source of Revenue
By Vertical Category
Others (includes agriculture, gems, jewelry, community, and services)
B2C and C2C
Others (Chiang Rai, Lam Phun, Nan, Phayao )
Key Target Audience:-
Real Estate Companies
Time Period Captured in the Report:-
Historical Period: 2013-2018
Forecast Period: 2019-2023E
Real estate Thailand
Job Thai Web
Job Top Gun
Trade world Asia
Key Topics Covered in the Report:-
Vendor Selection Process
Business Model for Classifieds Market
Market Overview and Genesis
Market Size, 2013-2018
Market Segmentation, 2018
Horizontal Classifieds Market in Thailand
B2B Online Classifieds Market
Automobile Online Classifieds Market
Property Online Classifieds Market
Job Online Classifieds Market
Issues and Challenges
Future Market Outlook and Projections, 2018-2023E
Future Market Segmentation 2018-2023E
For More Information On The Research Report, Refer To Below Link:-
Vietnam Online Advertising Market Outlook To 2023 – By Medium (Desktop And Mobile), By Type (Banner, Video, Search, Social Media, And Online Classifieds & Others Digital Advertising), By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Retail & E-Commerce, Automotive, BFSI And Others)
Ankur Gupta, Head Marketing & Communications