A holographic display is a form of display that uses light diffraction to generate a virtual three-dimensional (3D) image of an object. The image can be viewed exclusive of special glasses. This makes them well desirable for applications ranging from pills to augmented reality (AR). In this display technique, no need for projection screen. It uses touchable hologram technology for recording of a holographic picture on a medium and an apparently isolated 3D image created by a holographic display, called a holographic image.
According to study, “Holographic Display Market: Global Drivers, Restraints, Opportunities, Trends, and Forecasts up to 2024” some of the major companies that are currently working in the holographic display market are Holding, Inc., SeeReal Technologies S.A., Realfiction, RealView Imaging Ltd., Qualcomm Technologies Inc., Shenzhen Smx Display, Musion Das Hologram Ltd., MDH Hologram, Eon Reality Inc., ViewSonic Corp., Konica Minolta, Inc., Provision Holdings Inc., Marvel Technology (China) Co., Ltd., Holoxica Ltd., Real Vision, Zebra Imaging, Voxon Photonics, AV Concepts, Inc.
Based on type, the global holographic display market is segmented into true holographic display & other commercial holographic display. Based on product type, the market is segmented into digital signage, medical imaging equipments (ultrasound and computed tomography (CT) & magnetic resonance imaging (MRI), camera, kiosks, notebook & laptop, smart TVs and others (smart glasses, smart watch & smart phones). The Modern digital cameras usually contain a sensor, called complementary metal-oxide semiconductor (CMOS) or charge-coupled device (CCD), which translates the detained light into a digital image. Based on display type, market is defined as interactive and non-interactive.
Based on technology type, market is segmented into touchable technology, piston technology, semitransparent or electro holographic display technology and laser or plasma technology. Touchable holographic display helps in actually feeling and interacting with holograms. Based on application type, market is classified into image replication, real time non-destructive testing, image storage, scanning & detecting of scattered light and 3D image projection. Based on mode of end-users, market is segmented into education sector, defense & aerospace, healthcare, automobile, media & entertainment, manufacturing and others.
The holographic display market is primarily driven by increased demand of holographic displays in advertisements & events, growing inclination for holographic display solutions for brand advertising over conventional advertising practices, increase in preference in stage performance & events with increased adoption of holographic displays in multiple industries. Apart from advantages, the key restraints for the market is less effective projection under sunlight, followed by technological concerns and cost affecting the growth of holographic displays in consumer application. Additionally, the major opportunities include rapidly advancing smart phone & tablet market and advancements in holographic displays.
The American region is expected to remain a region to this market, followed by Europe with a least market share difference. Majority of the companies have started focusing on improvement to their existing display technologies for the advertising & marketing to augment customer engagement. The global holographic display market is expected to grow at a CAGR of 34.3% during the forecasted period 2018-2024 and is expected to reach US $5,210.00 million by 2024. In upcoming years, it is expected that all displays like mobile phone displays, televisions, projector displays to be replaced by holographic displays.
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Ankur Gupta, Head Marketing & Communications