The report titled “Singapore Executive Education Market Outlook to 2023 – By Type of Program (EMBA and MDP), By Funding of the Program MDPs (Company Sponsored and Self Funded) and EMBA (Self Funded, Partial Funding and Company Sponsored), By Duration MDP (1-7 days, 7-14 days and more than 14 days) and EMBA (up to 12 Months, 12-24 Months and More than 24 Months)” provides a comprehensive analysis on the Executive Education (Management Development Programs and Executive MBA) industry in Singapore. The report covers introduction on Singapore Executive Education market, issues and challenges, trends and developments, SWOT Analysis, competitive landscape and government regulations. The report concludes with market projections and analyst recommendations highlighting the major opportunities and cautions.
Singapore Executive Education market is at a mature stage. Singapore Executive Education market in terms of revenue has increased at a positive CAGR during the period 2013-2018. This growth was supported by the increase in number of professionals who wish to pursue these courses while continuing their job, especially in the Strategy and Leadership, Digital Innovation, Cyber security in case of MDPs. In case of Executive MBA programs, there is an increase in the demand for industry specific programs. The market players catered to the needs of the clients by designing a specific curriculum. The customers in the market are driven by the brand value of the institution with duration of the course also being a major aspect in deciding the course and the college.
Singapore Executive Education Market Segmentation
By Type on Program (EMBA and MDP): EMBA programs have dominated the Singapore Executive Education Market in terms of generating revenue in the year 2018, this is largely due to increasing awareness among senior level executives of the need of programs and the salary hikes received by the alumni’s has amplified the demand for EMBA programs in the country. On the other hand, MDP programmes have accounted second highest share in the overall Executive Education market in Singapore.
By Funding of the MDP Programmes: In Singapore Executive Education market, majority of the programmes are company sponsored. This is largely due to most of the programs are of about 1-7 days and companies sponsor their employees to learn new and highly demanded courses. However, self funded MDP Programmes accounted a mere share in the market.
By Funding of the EMBA Programmes: Self funded programmes dominated the Singapore executive education market in terms of enrollments in EMBA courses in the year 2018. These programs are for a longer duration and are costly therefore they are least funded by the companies. However, it has been observed that the number of enrollments that are partially funded accounted for the second highest share in the market.
By Duration of MDPs: Courses with duration of 1-7 days contributed a major share in terms of number of programs in the year 2018. These courses are largely demanded by working professionals who cannot devote much time for explore the industry vertical. Courses with duration of 7-14 days and those of more than 14 days accounted for a mere share in the overall Singapore Executive MDP market.
By Duration of EMBA: The majority of the share has been accounted by the programmes that have duration of 12 to 24 months. As most of the students who opt to pursue an EMBA are already working within their field of choice, they choose not to leave their jobs in order to become a full-time student. Part-time student takes longer time in completing the EMBA over that of a full-time student. On the other hand, EMBA courses that have duration of upto 12 months accounted for second highest share and more than 24 months accounted for least share in the year 2018.
The Singapore Executive Education market is highly concentrated. INSEAD is the market leader in EMBA market and NUS has the highest market share in the Executive MDP market in Singapore on the basis of revenue in 2018. Other major players on the basis of revenue are Ngee Ann Academy, Nanyang Business School, SMU, ESSEC Asia-Pacific, Management Institute of Singapore and others. In EMBA market, players compete on the basis of types of program offered (structured/customizable), faculty, fee structure, strategic alliances, number of electives offered, placements and alumni network. In MDP market, players compete on the basis of Technological Advancement and Robust Infrastructure, Strategic Alliance and Expertise Knowledge, course structure and faculty.
Singapore Executive Education Future Outlook
In future, it is anticipated that Singapore Executive Education market in terms of revenue will increase at a positive CAGR during the period 2018 – 2023(E). In Singapore, it is expected that the demand for 1-7 days courses will be further augmented largely due to increasing need of enhancing new skill set among professionals and as far as Executive MBA is concerned the demand for 12-24 months program will remain high. Moreover, increasing demand from multinational companies is likely to drive future demand for Executive education courses in Singapore. Evident salary hike after completion of these courses will further increase the demand among the new entrants in the corporate world.
Key Segments Covered:-
By Type of Programmes
By Funding in MDP
By Funding in EMBA
By Duration of MDP
More than 14 Days
By Duration of EMBA
Upto 12 Months
More than 24 Months
Key Target Audience
Online Education Consultancies
Ministry of Education/ Higher Education Authority
Online Education Aggregators
Investors in Private Equity Firm
Time Period Captured in the Report:-
Historical Period: 2013-2018
Forecast Period: 2019-2023E
Major Institutes Covered:-
National University of Singapore
Ngee Ann Academy
NTU – Nanyang Business School
ESSEC Asia-Pacific (Singapore)
Singapore Management University
Management Development Institute of Singapore
Rutgers University – Singapore
Aalto Executive Education Academy (Aalto EE)
YMCA Education Centre- Singapore
Aventis School of Management
FTMS Global Academy
Singapore University of Technology and Design
IMD Business School Singapore
Key Topics Covered in the Report:-
Singapore Executive Education Market – Overview and Genesis
Singapore Executive Education Market Size
The Singapore Executive Education Market Segmentation (2018)
Student Profile in the Singapore Executive Education Market
Trends and developments in Singapore Executive Education Market
Issues and Challenges in the Singapore Executive Education Market
Global Synopsis of Executive MBA Programs
Government Regulations in Singapore Executive Education Market
SWOT Analysis Singapore Executive Education Market
Competitive Scenario in Singapore Executive Education Market
Market Share of Major Players in the Singapore Executive Education Market
Profile of Major Players in Singapore Executive MBA Market
Future Analysis of the Singapore Executive Education Market, 2019-2023E
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Ankur Gupta, Head Marketing & Communications