Dealer management is an arrangement in which packaged management information system created especially for automotive industry to centralized function to collect customer & vehicle inventory information. It covers pre-sales, workflow automation vehicle sales, customer relationship management and financial accounting information. It is extensively used term in the automotive industry with a little complex in flexibility and developed with integrated components. This system act as extent of functionalities ranging from multi-channel sales, daily dashboard, inventory management, leads management & scoring, contact management, business page, listing alerts, networking with other dealers, inventory funding & loans, invoices & quotes, marketing and much more. Some of the other associated benefits include efficient & accessibility, easy to lock out a sale or service person, more secure, allows to create fix order that add in parts & labor, high flexibility, highly configurable in this regard to insurance & finance.
Some of the other salient features of DMS include single point entry, compatible, easier generation of reports, comprehensive business intelligence, empowering dealers, on screen help, enhancing business transparency, covering entire service warranty processing chain, control over inventory and making business more secure etc.
According to study, “Global Dealer Management Market Size study, by Application (Transport & Logistics, Fleet Management Subscription Devices, Construction, Oil & Gas, Mining, Agriculture, Marine, Motor Sports), by Deployment Mode (On-premises, Cloud) and Regional Forecasts 2018-2025” some of the major companies that are currently working in the global dealer management market are IBM Corporation, Adam Systems, Ideal Computer Systems, Cox Automotive, CA, Internet Brands, SAP SE, Apicor, BiT Dealership Software Inc., Wipro, Routeone, Blue Skies Business Solutions Inc., Dealertrack, Inc., CDK Global, LLC, Elva DMS, Gemini Computer Systems Ltd, Excellon Software Pvt. Ltd., PBS Systems, Inc, Irium Software, Quorum Information Technologies, Velosio, The Reynolds and Reynolds Company, XAPT Corporation. Manufacturers organize these systems to improve dealer operations, inventory management, and customer retention along with a distant help desk.
Based on modules, global dealer management market is segmented into dealer locator, easy feedback, account status, B2B online orders, sub dealer voice, ads for sub dealers, logistics planning system, ticket management system and online documents catalog. Based on exploitation type, market is segmented into cloud exploitation and on-premises exploitation. Moreover, based on use, market is segmented into fleet management subscription devices, oil & gas, transport & logistic, construction, marine, mining, motor sports and agriculture.
The global dealer management is driven by rise in adoption of fleet management analytics, followed by optimization of product lifecycle management, increasing utility in automotive & transportation sector and increasing demand & adoption of cloud-based deployment. However, the major limiting factor of market includes the lack of availability of skilled professional.
Globally, Asia Pacific is significant region in terms of market share on account of increasing number of automotive businesses especially in India, China and Southeast Asia regions. North American region is expected to register a higher growth rate due to United States further still playing an essential role in growth of dealership management. In the upcoming years, it is expected that the global dealer management market to grow rapidly owing to increase in adoption of clod based deployment.
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Ankur Gupta, Head Marketing & Communications