The Digital asset management software refers to the software which demeanor the procedure of consolidating the stored data by maintaining its digital rights and authorizations. Digital asset management software has several advantages such as remove the price of lost or misplaced work, quicken the production cycle, decrease the time to bring new marketing campaigns to market, abolish the workflow redundancies, develop the collaboration and admittance to critical assets, manage the brand steadiness, regulator over all data and enhance the marketing intelligence and measurement of the return on marketing investments (ROMI). Additionally, the players of this market are eliminating the factor which restrict the market growth and decrease the demand of such while performing their task more enormously and actively.
According to the report analysis, Global Digital Asset Management Software Market Size study, by Type (Brand Asset Management Systems, Library Asset Management Systems, Production Asset Management Systems, On-premises DAMs Software, DAMS Software-as-a-Service), by Application (Media Industry, Publishing Industry, Others) and Regional Forecasts 2018-2025 states that there are several key players which are presently functioning in this sector more actively for leading the fastest market growth and acquiring the handsome amount of market share around the globe during the forecasted period while spreading the awareness related to this and investing the high amount of money for increasing the efficiency of the outcome of this software includesAdam Software Nv, Adobe Systems Incorporated, Canto Inc., CELUM GmbH, Cognizant Technology Solutions Corporation, EMC Corporation, Extensis, Hewlett-Packard Enterprise, MediaBeacon Inc., North Plains Systems Corp., Nuxeo, OpenText Corp, Oracle Corporation, QBNK Company AB and several others. Moreover, many of the focused players of this market are analyzing the changing behavior of the consumers and knowing the upcoming market growth opportunities for generating the high amount of revenue and leading the fastest market growth in the short span of time.
Global Digital Asset Management Software Market valued around USD 1.8 billion in 2017 is expected to increase with a healthy growth rate of more than 18.0% over the forecast period of 2018-2025. Whereas, based on the region analysis, the market of digital asset management software is spread around the globe which mainly involves Asia Pacific, North America, Europe, Latin America and Rest of the World. The Asia-Pacific region is anticipated to lead the higher growth rate / CAGR over the forecast period of 2018-2025 due to the significant increase in the demand for the enterprise content management, especially in underdeveloped economies such as India, China and Japan. These countries having augmented the requirement for efficient data management and digitalization thus booming up the growth of market.North America is also the leading/significant region around the world in terms of market share due to the effective growth in adoption of cloud-based storage of data and existence of the large number foremost market player.
Additionally, the extreme driving aspects of the global Digital Asset Management Software market are growing proliferation of digital content, decrease of the operational cost and fueling investments in digital marketing. Therefore, in the near years, it is anticipated that the market of digital asset management software will increase around the globe more enormously over the decades.
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Ankur Gupta, Head Marketing & Communications