Growing Demand for Organic Baby Food and Increasing Sales through Supermarkets has supported the Baby Food Market: Ken Research

Increasing disposable income of households and rising infant population in the country is further augmenting the growth in baby food market of Turkey.”

The report titled “Turkey Baby Food Market Outlook to 2023 – By Infant Milk Formulae (Standard, Follow-On, Growing-Up and Special Baby Milk Formula), Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food; Organic Baby Food by Ken Research believe baby food market of Turkey has been growing at a swift rate due to rising preference of organic baby food in Turkey, undertaking of ideal marketing strategies, switching to local production facilities, adoption of internet retailing and bringing innovative products to the table. The market is expected to register a positive CAGR of 9.5% in terms of retail sales during the forecast period 2018(P)-2023(E).

Growing Demand for Organic Baby Food: It has been observed that more than 60% of parents preferred to food products which are labeled as “natural”. Thus, parents don’t want to feed their children with artificial colorings and flavors. This has led to an upsurge in the demand for organic and natural baby food, thus in the last two years, the number of organic brands in the market. Hence, companies are expected to keep launching more products that claim their product to be “natural”, “no added preservatives”, “organic” and other such labels which proclaim the healthiness of the product. The market for organic products such as foods and drinks in Turkey is expected to increase to USD 170 million in 2020 thereby indicating a higher demand for organic produce. The major contributing factors to this growing organic industry of Turkey include dairy products, baby food and sweet savory snacks. Among them, baby food is expected to contribute over 10% in the overall demand for organic products in Turkey.

Advice from Health Experts and Health and Beauty Specialist Retailers: The parents rely immensely on the advice offered to them by pediatricians, family doctors, and health experts for purchasing the suitable baby food for their children. They think about various other factors also before settling on the right baby food. Thus, health and beauty specialist retailers account for a significant revenue share in the market and are especially preferred by parents that look forward to buying formula products for their babies. Besides this, parents also depend significantly on the reviews of other customers who have previously purchased those products.

Surge in Baby Food Sales from Supermarkets: Most of the baby food products are purchased from supermarkets and discounters that offer a greater level of convenience, variety and value for money to their consumers. Discounters and supermarkets in Turkey were observed to cater to over 65% collectively in the year 2018(P).

Moreover, major supermarket chains in Turkey have also been witnessed to expand their business across the length of the country by increasing existing capacity and opening new retail stores. The leading supermarket stores in the country selling groceries including baby food include A101, BIM AS, Yildiz Holdings, Migros Ticaret AS and Carrefour SA.

Growing infant population in Turkey: In the year 2018, the population of Turkey was estimated to be 80.8 million which was an increment from the 76.7 million recorded in 2013. The population continues to grow at a steady rate despite a minor decline in the crude birth rate which decreased from 17.0 births per 1000 people in 2013 to 16.1 births in 2017. Moreover, infant population in the country is anticipated to reach an exorbitant 6.2 million by the end of the year 2040(E) which is anticipated to significantly augment the baby food sales in future.


Turkey Baby Food Market

Turkey Baby Food Market Research Report

Baby Food Revenue Turkey

Turkey Baby Food Sector

Turkey Baby Food Sales

Turkish Baby Food Market

Standard Milk Formula Turkey

Market Share Baby Food Turkey

Turkey Baby Food Industry

Brand Share Baby Food Turkey

Regulations Baby Food Turkey

Baby Food Retailing Turkey

Online Baby Food Sales Turkey

Non Grocery Baby Food Turkey

Key Players Baby Food Turkey

Brand Name Baby Food Turkey

Hero Baby Food Turkey

Danone Baby Food Turkey

Hipp Baby Food Turkey

Nestle Baby Food Turkey

Abbott Baby Food Turkey

Eti Gida San Baby Food Turkey

Pladis Global Baby Food Turkey

Key Segments Covered:-

By Food Category:

Dried Baby Food

Prepared Baby Food

Milk Formula

Other Baby Food

By Type of Milk Formula:

Standard Milk Powdered Formula

Follow-on Milk Powdered Formula

Growing-up Milk Formula

Special Baby Milk Formula

Nature of Food:

Inorganic Baby Food

Organic Baby Food

By Channels of Distribution:-




Independent Small Grocers

Health and Beauty Specialist Retailers

Other Foods Non Grocery Specialists

Internet Retailing

By Age Group:-

0-6 Months

6-12 Month

12+ Months

Key Target Audience:-

Baby Food Manufacturers

Baby Product Manufacturers

Baby Product Distributors

Baby Food Distributors

Government Agencies

Baby Food Retailers

NGOs supporting Baby Health

Pharmaceutical Stores

Online Sales and Retailing Agencies

Time Period Captured in the Report:-

Historical Period: 2012-2018(P)

Forecast Period: 2019-2023

Companies Covered:-

Abbott Laboratories Inc.

Ari Gida Sanayi AS

Baby Goat

Danone Group

DMK Deutsches Milchkontor GmbH

Eti Gida Sanayi ve Ticaret AS

Golden Goat

Hero Group

HiPP GmbH & Co. Vertrieb KG

Montero Gida San Tic. AS

Nestle SA

Pladis Global

Yasar Holding AS

Yildiz Holding AS

For more information on the research report, refer to below link:-

Turkey Baby Food Market Research Report

Related Reports:-

Australia Baby Food Market Outlook to 2023 – By Type (Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food), By Organic Baby Food), By Region and By Channels of Distribution

Egypt Baby Food Market Outlook to 2023 – By Food Category (Milk Formula – (Standard Formula, Follow-On Formula, Growing-Up Formula and Special Baby Milk Formula, Dried Baby Food and Prepared Baby Food) and By Distribution Channel (Health and Beauty Stores, Supermarkets, Independent Small Grocers, Hypermarkets, Convenience Stores and Online Sales)

UAE Baby Food Market Outlook To 2022 – By Category (Dried Baby Food, Prepared Baby Food, Milk Formula And Other Baby Food), By Inorganic And Organic Baby Food, By Region (Abu Dhabi, Ajman, Sharjah, Dubai, Fujairah, Ras Al Khaimah And Umm Al Quwain)

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


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