According to study, “Global Health and Wellness Food Market Size study, by Type (Natural Healthy Food, Functional Food, BFY, Organic Food), by Application (Supermarket, Independent Retailer, Convenience Store, Specialty Store) and Regional Forecasts 2018-2025” some of the major companies that are currently working in the global health and wellness food market areDanone SA, Heinz, General Mills, AgriPure Holding plc, Abbott Laboratories, Kellogg, Aleias Gluten Free Food LLC, Dean Foods, Doves Farm Foods, Domino’s Pizza , BioGaia AB, Nestle S.A., Albert’s organic, Food Should Taste Good , Fonterra operative Group, French Meadow Bakery, Food For Life Baking, GlaxoSmithKline, PepsiCo, Amy’s Kitchen, Chiquita Brands International, Buy Wellness, Procter & Gamble, The Kraft Heinz Company, Blue Diamond Growers, Fifty 50 Foods, Gardenburger, Boulder Brands, Arla Food, Bob’s Red Mill Natural Food, Provant Health Solutions Inc., Gardenburger, Genius Foods, Gerber Products, Green Mountainfee Roasters, General Mills, Pfizer Inc., Boulder Brands, Hero Group AG, Chr. Hansen A/S , Chiquita Brands, Big Oz Industries, Eden Foods, Arbonne International LLC, Clif Bar, Farmo S.P.A, Enjoy Life Natural Brands LLC, Wallgreen Co., Gaia Herbs, Yakult, Rainbow Light Nutritional Systems. The increasing demand for natural & organic products has influenced companies to increase their product portfolio.
Health and Wellness food products prevent the incidence of diseases, promote weight loss, and alleviate illness. These products help in weight & health management to attain a state of wellness. Eating health & wellness food and exercising on a regular basis helps to avoid the excess weight gain & maintain a healthy weight. The exercising as well as eating a healthy diet leads to a better mental health & physique. These products also help in preventing health condition for instance heart disease, high blood pressure and stroke.
Based on the product type, the global health and wellness food market is segmented into functional food, organic food, natural healthy food, better for you (BFY) and food intolerance products. Functional foods are the remedial foods that are useful in enhancing health, preventing diseases and reducing the healthcare costs. Based on the health benefits, the market is segmented into heart & gut health, bone health, immunity, nutrition & weight management, skin benefits and other health benefits. Based on application or distribution channel, market is defined as convenience store, online stores, supermarket, drug stores, specialty store and independent retailer.
The global health & wellness food is primarily driven by increase in disposable income, followed by growing consumer awareness about health & wellness food, increasing technological advancements and rise in demand from older population. Additionally, one of the foremost restraining factors of this market is high cost associated with the foods. In addition, the new trends are digital presence of health & wellness products, adoption of prebiotic & probiotic food and innovative food packaging.
Recently, Arbonne International has initiated a new line of clean & plant powered supplements, called Arbonne Phytosport. The product provides a combine of botanicals like cayenne & ginseng to get better body performance, turmeric for joint support and blood circulation. The North American region accounted for the foremost market share in-terms of overall generating revenue across the world in consequence of the growing demand of the processed food from the U.S. coupled with healthy eating routine.
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Ankur Gupta, Head Marketing & Communications