Competitive Landscape Of Philippines It Industry And Its Future Scope : Ken Research

How the philippines hardware market is positioned?

In accordance with International Data Corporation (IDC), the Philippines IT Market spending was observed to be majorly skewed towards hardware components, with more than ~% of all IT spend from enterprises focused on purchasing devices such as PC, laptops, smart phones, tablets and others. In terms of revenue, Philippines hardware market size was witnessed to increase from PHP ~ million in the year 2012 to PHP ~ million in 2018P, therefore showcasing a CAGR of ~% over the review period 2012-2018P. Majority of the Philippines IT hardware spending is derived from enterprises, focused on purchasing electronic devices such as desktop computers and laptops especially industries such as FMCG, BFSI, health, media & communications sectors.

In terms of sales volume; the hardware market was evaluated at ~ thousand units in 2012 which witnessed an increase to ~ thousand units in 2018P. Competition within the Philippines hardware market was observed to be mildly fragmented with the presence of major players such as Samsung, Acer, Apple, Asus, LG, Toshiba, Vaio, Lenovo and others. IT spends by corporate and retail customers were witnessed to increase significantly leading to expansion in the amount of money spent on the hardware industry in the Philippines.

Philippines Hardware Market Segmentation

By Computers, Peripherals and Others

Computes in the Philippines IT industry clearly established themselves as the market leader by capturing a massive revenue share of ~% in the year 2018P owing to increased IT spending towards storage devices, network devices and portable computers such as smart phones and tablets. They were followed by peripherals and others with respective revenue shares of ~% and ~% in the Philippines hardware market in 2018P.

By Distribution Channel

People living in Philippines prefer buying hardware and related products from offline distribution channels including electronics and appliance specialist retailers, internet retailers and other mixed retailers.

Over the forecast period 2018P-2023E, the Philippines hardware market revenues are further anticipated to increase to PHP ~ million by the year 2023E, thus showcasing a CAGR of ~%. Apart from the consistent growth displayed in the corporate market, PC and laptop sales in Philippines is expected to be driven by fast growing eSports enthusiasts who are rising to the level of professionals in any sport such as basketball, football or other traditional sports. Growth in the sale of innovative new machines such as hybrid laptops with removable tablet screens is gaining attraction among many Filipino customers, especially the youth. In the near future, this could prove to be a major driving force for the country’s hardware market in terms of market revenues.

How philippines it-bpo market is positioned?

Business Process Outsourcing (BPO) is the means of farming out business tasks and processes, usually to a third party service provider, who later on off-shore their labor-intensive operations to the domestic country. In the Philippines, several organizations were observed to outsource a wide range of internal office function such as accounting, IT services, HR service, quality assurance and payment processing. The 90’s in the Philippines saw emergence of several companies such as Accenture and Sykes who set up call centers, with jobs being outsourced from outside the Philippines, especially from the US. In accordance with the Philippines Department of Transportation and Communications, the country has grown from weak infrastructure, limited broadband access and insufficient regulatory support to increasing number of private internet service providers and higher broad-band speeds ranging from 20-45 mbps for voice across the nation. The BPO boom in the Philippines is not led by traditional low value added call centers but by high end outsourcing or KPOs. The Philippines IT-BPO market revenues were evaluated at PHP ~ billion in the year 2012. Filipino employees were observed to be more fluent towards speaking western accented English as compared to their Indian counterparts. Additionally, they carry patience, a trait which comes in handy while facing annoyed customers. Their close affinity towards western culture coupled with high problem solving capabilities makes them unique in terms of skilled workforce. The country’s IT-BPO market revenues increased from PHP ~ billion in 2013 to PHP ~ billion in 2014, thus showcasing a high growth rate of ~%.The Government of the Philippines was witnessed to make key legislative changes in order to favor international MNCs that were looking to outsource work to the Philippines. For instance, Data Privacy Act, which puts into place stringent international quality data privacy standards, thereby ensuring that sensitive information being handled on a regular basis remains secure. Some of the major IT-BPO/BPM companies operating within the Philippines include Accenture, Convergys, JPMorgan, Sutherland Global Services Philippines, 24/7 Customer Philippines, Sitel, Telephilippines Inc, TeleTech Offshore Investments and others.

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Ken Research
Ankur Gupta, Head Marketing & Communications

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