Philippines IT Market, Market Research report, Industry Research Report, Philippines IT Industry, Market Size : Ken Research

The report titled Philippines IT Industry – By Hardware Market (Computer Sales and Peripherals Sales, By IT-BPO Market (Contact Center, Software Development, Transcription, Animation and Other BPOs), By Software Market (Software Development and Software Publishing) and By Antivirus Market (Enterprise Customer and Retail Customer) focuses on overall market size for hardware, IT-BPO, software and antivirus solutions in Philippines; Philippines hardware market segmentation by computers, peripherals and others, by distribution channel (electronics and appliance specialist retailers, internet retailing and mixed retailers); Philippines IT-BPO/BPM market segmentation by type (contact centers, software development, transcription, animation and other BPOs), by export and domestic market; Philippines software market segmentation by software development and software publishing; and Philippines antivirus market segmentation by enterprise customer and retail customer, by offline and online sales, by security type (total security, internet security, anti-malware and anti-spyware and antivirus), by licenses (5+ PC, 3PC, 2PC and 1PC) and by contracts (renewal and new). The report also covers the overall comparative landscape, competition scenario, growth drivers, trends and government regulations in the market. The report concludes with future projections for all the segments and analyst recommendations highlighting the major opportunities and cautions.


Philippines is officially a bilingual nation, thereby distinguishing Filipino as the national language and both Filipino and English as the official languages for business communication. As of today, the primary verticals / sector of ITES sector in Philippines include software development and publishing, call centers, BPO, animation, production and sales of hardware components. The industry has showcased tremendous growth in terms of revenues. The growth is driven by increasing FDI from foreign players and multiple employment opportunities available for Filipinos.

Philippines Hardware Market

In accordance with the International Data Corporation, IT spending in Philippines was observed to be majorly skewed towards hardware components. Majority of the IT spend by enterprises focused on the purchase devices such as PC, laptops, smart phones, tablets and others. Philippines hardware market size was witnessed to increase over the years both in terms of sales volumes and revenues. Competition within the Philippines hardware market was observed to be mildly fragmented with the presence of significant players such as Samsung, Acer, Apple, Asus, LG, Toshiba, Vaio, Lenovo  and others. Over the forecast period of 2018-2023, the country’s hardware market revenues are further estimated to increase owing to potential rise in the overall sales of computers and peripherals.

Philippines IT-BPO Market

The BPO boom in Philippines has not only been led by traditional low value added call centers but also through high end outsourcing or KPOs. The country’s IT-BPO market revenues were observed to grow during the review period 2012-2018. Call/Contact centers comprise a major proportion of the Philippines IT-BPO sector and have been using their potential of creative design, talent workforce, large number of legal professionals and accountants. Competition within the Philippines IT-BPO market was observed to be mildly fragmented with the presence of both domestic and international players such as Accenture, Convergys, JPMorgan, Sutherland, 24/7 Philippines Inc, Telephilippines and others. The BPO industry of Philippines is expected to get influenced by emergence of AIS (Artificial Intelligence Systems) for instance, AI- powered translators which would affect the wide use of English in the country.

Philippines Software Market

Over the past few decades, software development in Philippines has become one of the more established sub-sectors of the country’s IT and IT-ES industry along with the presence of both domestic and international firms which are capable of delivering services and products that match up with the rigid global standards. In comparison to the other Southeast nations like China and India, critical factors that are adding momentum to the country’s software industry are its cultural and western-accent similarities especially with the US; cost competitiveness and good knowledge in terms of IT background; thus proving to be a more useful resource. Major Players operating within the Philippines software industry include IBM, Accenture, Genpact; UST Global, Pointwest, Existglobal, Capgemini, HP and others. Over the forecast period, the Philippines software market is expected to grow owing to increasing number of software-centric startups within the country.

Philippines Antivirus Market

The growing concern for cyber security and prevention of virus attacks have led several Filipino companies to adopt total security solutions consisting of internet security, anti-spyware, malware, anti-virus and others. In terms of revenues, the country’s antivirus market showcased year on year growth during 2012-2018 and was dominated by the enterprise segment, followed by the retail segment. Most of the companies were witnessed to use Microsoft Defender instead of any other anti-virus system as it comes in a pre-installed format within the PC itself. Competition within the antivirus industry was witnessed to be moderately concentrated with the presence of limited number of players in the country. Some of the leading companies in this segment are international namely Trend Micro, Sophos, Norton McAfee, Symantec, Kaspersky, Avast, ESET and others. However, several domestic firms have also been emerging in this market. Increasing number of internet users across various verticals is anticipated to boost the demand for antivirus solutions in near future to avoid any data breach or illegal cyber activity.

Key Segments Covered

  • Hardware Market
  • By Computers, Peripherals and Others
  • Desktops
  • Laptops
  • Tablets
  • Monitors
  • Printers
  • Other Products (USB, Hardisk, connected wiring systems, CDs, pen drives)
  • By Distribution Channel
  • Electronics and Appliance Specialist Retailers
  • Mixed Retailers
  • Internet Retailing
  • IT-BPO Market
  • By Type
  • Contact Center
  • Software Development
  • Transcription
  • Animation
  • Other BPOs
  • By Export and Domestic Market
  • Software Market
  • By Software Development and Software Publishing
  • Application Software
  • System Software
  • Antivirus Market
  • By Enterprise and Retail Customer
  • By Offline and Online Sales
  • By Security Type
  • Total Security
  • Internet Security
  • Anti-Malware and Anti-Spyware
  • Antivirus
  • By Licenses
  • 5+ PC
  • 3 PC
  • 2 PC
  • 1 PC
  • By Renewal and New Contracts

Key Target Audience

  • Hardware Manufactures
  • Software Development/Publishing Companies
  • Multi-Media Companies
  • Gaming Development Companies
  • Cloud Computing Services Companies
  • IT-BPO Companies
  • Antivirus Companies
  • Home Users

Time Period Captured in the Report:

  • Historical Period – 2012-2018P
  • Forecast Period – 2019-2023E

Major Companies Covered:

  • Hardware Market
  • Samsung
  • Acer
  • Apple
  • Asus
  • Lenovo
  • Others
  • IT-BPO Market
  • Accenture
  • Convergys
  • JPMorgan
  • 24/7 Customer Philippines
  • Telephilippines Inc
  • Others
  • Software Market
  • IBM
  • Accenture
  • Others
  • Antivirus Market
  • Trend Micro
  • Symantec
  • ESET
  • Avast
  • Kaspersky
  • Sophos
  • Others

Key Topics Covered in the Report

  • Executive Summary
  • Research Methodology
  • Stakeholders in the Philippines IT Industry
  • Introduction to the Philippines IT Industry
  • Philippines Hardware Market
    • Introduction to Philippines Hardware Market
    • Philippines Hardware Market Size, 2012-2018P
    • Philippines Hardware Market Segmentation, 2012-2018P
    • Competitive Landscape in the Philippines Hardware Market
    • Trends and Developments in the Philippines Hardware Market
    • Philippines Hardware Market Future Outlook and Projections, 2018P-2023E
  • Philippines IT-BPO Market
    • Introduction to Philippines IT-BPO Market
    • Philippines IT-BPO Market Size, 2012-2018P
    • Philippines IT-BPO Market Segmentation, 2018P
    • Comparative Landscape in the Philippines IT-BPO Market
    • Trends and Developments in the Philippines IT-BPO Market
    • Philippines IT-BPO Market Future Outlook and Projections, 2018P-2023E
    • Analyst Recommendations in the Philippines IT-BPO Industry
  • Philippines Software Market
    • Introduction to the Philippines Software Market
    • Philippines Software Market Size, 2012-2018P
    • Philippines Software Market Segmentation, 2018P
    • Trends and Developments in the Philippines Software Market
    • Philippines Software Market Future Outlook and Projections, 2018P-2023E
    • Analyst Recommendations in the Philippines Software Market
  • Philippines Anti-Virus Market
    • Introduction to Philippines Anti-Virus Market
    • Philippines Anti-Virus Market Size, 2012-2018
    • Philippines Anti-Virus Market Segmentation, 2018P
    • Competitive Landscape in the Philippines Anti-Virus Market
    • Snapshot on Cyber Security within the Philippines
    • End User Analysis for Selecting an Antivirus Company in the Philippines
    • Trends and Developments in the Philippines Anti-Virus Market
    • Philippines Antivirus Market Future Outlook and Projections, 2018P-2023E
    • Analyst Recommendations in the Philippines Antivirus Market
  • Snapshot on Philippines Multi-Media Software Market
  • SWOT Analysis in the Philippines IT Industry
  • Macroeconomic Factors affecting the Philippines IT Industry, 2012-2022E

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Ankur Gupta, Head Marketing & Communications

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