According to the report analysis, ‘Country Profile: Dairy & Soy Food in Poland’ it is states that there are several key players which are recently performing in this market more actively for dominating the handsome amount of share with the attractive and efficient developments in the products and distribution channels includes Sm Mlekovita, OSM Lowicz, Hochland AG, SM Mlekpol, Bakoma, OSM Piatnicy, Zott Se & Co. Kg, Polmlek Sp. z o.o., Arla, Danone Group, Savencia SA, Unilever and several others. Whereas, in the further research it is expected that the Mlekovita and Lowicz are the two leading value brands in the Polish dairy & soy food sector.
In the present era, the populace has become more health conscious and purchase the dairy and soy food by analysis other associated product’s price, quantity, quality and several other aspects. However, the market of dairy and soy food in Poland is attaining the fastest market growth with the effective attention as in the recent trend the population of the region is become more health conscious. In addition, the significant growth in the disposable income and diversification in the lifestyle are the two main drivers of the market growth in Poland in the coming years. Furthermore, the key players of this market are establishing an e-commerce platform for accounting the handsome amount of share by serving the vast variety of products. Whereas, the introducer of these products are playing an important role by doing more attractive improvements in the products as some of the people is having allergy with these products. The growing demand of such items from the various segments of the country will lead an effective market growth more significantly during the forecasted period.
Additionally, the market of dairy and soy food in Poland is split into the unorganized and organized key players whereas, it is expected that the major share in this market is controlled by the organized key players. Not only has this, for attaining the handsome amount of share the unorganized key players of this region are working more actively which will result in the competitive nature and proved to be profitable for both the investors and new entrants. In addition, the key players of this market for attaining the fastest market growth they deliver vast variety of products which majorly includes butter & spreadable fats, cheese, dairy-based & soy-based desserts, drinkable yogurt, fromage frais & quark, milk, soymilk & soy drinks and yogurt. Meanwhile, cheese and milk led the dairy and soy food sector market growth in the value and volume terms respectively moreover, cheese is also anticipated to account the fastest value growth during the forecasted period of 2017-2022.
The Polish dairy & soy food sector registered for value and volume shares of 13.9% and 13.8%, respectively, in Eastern Europe, in 2017. For instance, the Polish dairy & soy food sector is expect to account overall value growth of 40.1% during 2017-2022. Additionally, the hypermarkets & supermarkets is the leading distribution channel in the Polish dairy & soy food sector. Furthermore, in the near future it is expected that the market of Poland with the dairy and soy food sector will increase more actively over the recent few years.
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Ankur Gupta, Head Marketing & Communications