Increase in Use of Mobile Phones Coupled with Rise in Number of Games Expected to Drive Digital Gaming Market in the U.S. : Ken Research

Referring to study, “U.S. Digital Gaming Market (2015-2023)” the key companiesoperating in the U.S. digital gaming market are Electronic Arts, Activision Blizzard, Microsoft Corporation, and Zynga.

A digital game is a programming game which is played on a digital or electronic device such as mobile phones, laptops, tablets and computers etc. The digital games are controlled by computer processor. The digital games now days have become important sector of entertainment, fulfilling virtual environment and educational methods for students. Additionally they develop new thinking and practical awareness to users

Digital gaming adds many qualities to individual for cognitive development, situated cognition and schema theory. The gaming adds co-operation, engagement, challenges and development of problem solving strategies and engagement. The frequent playing of the digital games also supports ability to maintain the visual attention, improve visual search performance, improves individuals switching & reaction speeds, persistence and handling the multiple objectives.

Based on the platform, the digital gaming market is segmented into mobile games, PC games and console games. Mobile games are played on tablets widely playedon smart-phones. The PC games include web games on personal computer, with the help of internet browser or social networks. The high features games on console games are played on xbox, play stations and Nintendo etc.

On the basis of genres, the market is segmented into role-play action, strategy, shooter and sports etc. These genres can be played beyond single player, multi-player and massively multi player layouts in devices such as computer, mobile and through console devices. Increase in the use for advanced electronic devices, and high adoption of smartphones and tablets, increase in usage of internet followed by new product developments related to availability of low-cost products are expected to promote theuse of digital gaming market over the forecast period.

The demand of digital gaming is increasing due to proliferation of internet & smart-phones, new technological advancement, increasing the number of games growing youth and government regulations. The government regulatory is responsible for inhibiting the growth of the market and to controlling apparent gaming obsessions. Apart from advantages, some of the major problems of the digital gaming sector include impulsiveness, depression & anxiety, sleep problems, aggressiveness, pain in back (shoulder and neck) and worse physical health etc.

The Entertainment Software Association (ESA) is an association of the video game or digital game in U.S. This association has three working groups such as Public Policy Committee, Intellectual Property Working Group and Public Relations Working Group. Some ESA members are Konami, Gearbox Software, Capcom, 505 Games, Nvidia, Magic Leap, Electronic Arts, GungHo Online Entertainment and Kalypso Media etc. Now, ESA is merged with Entertainment Software Rating Board (ESRB), which provides game content descriptors and age-based ratings to customers. The ESA have helped in stimulating job creation, foster innovation and adding value to state economies.

In the recent years, there has been a change in the distribution channel due to rise in the digital games. Some of the key players used are Activision Blizzard and Take-Two Interactive mobile gaming rather than PC or the online games. It is estimated that U.S. will become major digital gaming market due to high growth of virtual-augmented reality, increasing prevalence of digitally downloadable games and interest in the eSports.

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Ken Research
Ankur Gupta, Head Marketing & Communications

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