Mobile virtual network operators (MVNO) are service supplierswhich resell wireless network communication services by the organization of a mobile network operator (MNO). MVNO provides these services to end users without any provision of infrastructure or giving license charge to the government. It has full coverage over the SIM card, billing, marketing, branding, and customer care operations.Some of the associated features of MVNO are being highly efficient, integrated policy & charging, easy in service operation, compliance to the standards, real time provisioning & activation system, rapid innovation & brand differentiation and built-in business analytics.
MVNO can be classified in many types such as discount MVNO, ethnic MVNO, advertising funded MVNO, business MVNO and lifestyle MVNO. Discount MVNO offers low call amounts to definite market segments. Ethnic MVNO offersthe long-distance calling facility, advertising funding MVNO forms revenues through advertisings that offering free text, voice and content to several subscribers. Business MVNO offers custom made facilities to the companies. Additionally, lifestyle MVNO emphases on a niche advertise demography.
According to study, “Global MVNO Market (2018-2023)” the major companies operating in the global MVNO market are Boost Mobile, Friendi Mobile, RedPocket Mobile, Globecomm Systems Inc, Quebecor, Inc., IIJmio Inc., AT & T Inc., Cyfrowy Polsat SA., Tracfone Wireless, Inc., 1&1 Drillisch Ag, Kore Telematics, PlatinumTel Communications LLC, Freeup Mobile, 7-Eleven Speak Out Wireless, Google Lic., CJ HelloVision Co. Ltd, Freedom Pop, Asahi Net, Drillisch Telecom, Freenet AG, Polkomtel Plus, AirVoice Wireless, China Telecommunications, Consumer Cellular, Telefonica S.A., Lebara Group, Lycamobile, Sprint Corporation, Lyca Mobile Group, Verizon Communications, Japan Communications, Giffgaff, CITIC Telecom International Holding Limited, Data Xoom, KDDI Mobile Corp., Kajeet Inc., Talkmobile, Exetel, Truphone Limited, Tesco Mobile Ltd, Virgin Mobile USA, PosteMobile SPA. These key players are shifting from the discount based method to a value-added based service with an emphasis of product improvement.
On the basis of type, the MVNO market is segmented into service operator and the reseller. On the other hand on the basis of service, the market is segmented into customer care, network routing, online gaming, handset management (2G, 3G and 4G), billing & collection and marketing & sales. On the basis of operational model market is segmented into service operator, reseller and full MVNO. On the basis of subscriber, the market is segmented into consumer subscriber and business subscriber. On the basis of application market is segmented into cellular M2M (Machine to Machine), migrant, roaming, retail, business, discount and media & entertainment etc. Moreover, on the basis of infrastructure, the market is segmented into thin MVNO, skinny MVNO, thick MVNO and full MVNO.
Some of the key advantages are adding independent control, scalable platform, improved customer loyalty, faster time to market, growth in subscriber base, multi-tenant architecture, faster revenue realization and highly secure platform.
The market of MVNO is primarily driven by growing penetration of mobile devices followed by increasing adoption of connected devices, increasing advancements in LTE infrastructure, growing mobile subscriber base, improving service & network capabilities, rising technological advancement and rising competition among the service providers. LTE infrastructure offers many services such as ViLTE, VoLTE and VoWiFi. Moreover, some of the key restraint factors are lack of readiness of MNO, low quality of P2P services, low profit margins and reduced tariffs. It is estimated that the global MVNO market to reachat US$ 91.1 billion, at a CAGR of 6 %, by 2023. In forecast period it is expected that the market to grow progressively due to increasing number of mobile subscribers.
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Ankur Gupta, Head Marketing & Communications