UAE Baby Food Market is driven by Rising Demand for Organic Baby Food and Surging Online Sales: Ken Research

“Consumers across various emirates of the UAE have become more aware and conscious especially, when it comes to their babies.”

The report titled, “UAE Baby Food Market Outlook to 2022 – By Category (Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food), By Inorganic and Organic Baby Food, By Region (Abu Dhabi, Ajman, Sharjah, Dubai, Fujairah, Ras Al Khaimah and Umm Al Quwain) by Ken Research believe that the innovations will see an upward trend in the usage of baby food, which will further drive UAE baby food market in the future.

Shift towards Organic Baby Foods in UAE Region: The demand for organic baby food has been growing in the UAE majorly due to increasing preference of parents towards more non-contaminated, naturally and minimally-processed foods. Organic foods are grown and processed without synthetic fertilizers or pesticides. In addition to that, feeding babies with natural foods limit their exposure to these substances thereby, taking care of their health. Increasing health concerns among parents of new born coupled with rising income levels of households have created a positive impact on the demand for organic baby food products in India.

Consumer Shift towards E-Commerce and Baby-Specialty Store: UAE consumers were witnessed to shift towards online portals for purchasing baby food products owing to easy availability of wide variety of product variants. E-commerce retailers are able to significantly compete better majorly due to reduced capital investment in physical infrastructure. As a result, promotional discounts and schemes are offered by online players for reaching to a large chunk of consumers. Some of the leading websites for groceries include Trolley.ae, Supermarket.ae and others that offer a broad range of products, from fresh fruits and vegetables to baby foods. They offer a variety of international brand names in the baby food market such as Nestle.

UAE Government Efforts to Promote Breast Feeding in the Country: Favourable government regulations such as maternity leave allowances have widely benefitted female working force by providing them with a greater work-life balance. For instance, in the year 2016, the emirate of Abu Dhabi announced an increase in the maternity leave allowance from 45 days to 3 months for all government employees, whereas the emirate of Sharjah and Ras Al Khaimah made similar increases. However, these government regulations have negatively impacted the demand for baby food products in the country as the policies’ prime focus was to encourage breast feeding among mothers.

Launch of Innovative Products: The baby foods market within UAE region was also witnessed to be flourishing along with the integration and launch of new baby food products. Major companies such as Camelicious introduced new entrants, camel-milk based baby products in the year 2018. Increasing purchasing power coupled with the emergence of high quality products containing iron, DHA, omega enriched milk formulas has been driving the growth of milk formula products in the country.

Keywords:-

UAE Baby Food Market

Baby Food Market Size UAE

UAE Baby Food Revenue

UAE Baby Food Type

Baby Food Products UAE

Baby Food Sales UAE

Baby Food Demand UAE

Baby Food Supply UAE

Regulations Baby Food UAE

Grocery Baby Food UAE

Baby Food Retailing UAE

Non Grocery Baby Food UAE

Pricing Strategy Baby Food UAE

Key Players Baby Food UAE

Brand Baby Food Market UAE

Nutrition Value Baby Food UAE

Guidelines UAE Baby Food

Key Segments Covered:-

By Food Category:-

Dried Baby Food

Prepared Baby Food

Milk Formula

Other Baby Food

Nature of Food:-

Inorganic Baby Food

Organic Baby Food

By Age:-

0-6 months

6-12 months

12+ months

By Region:-

Abu Dhabi

Ajman

Sharjah

Dubai

Fujairah

Ras Al Khaimah

Umm Al Quwain

By Channels of Distribution:-

Hypermarkets

Supermarkets

Independent Small Grocers

Health and Beauty Specialist

Other Foods

Non Grocery Specialist

Internet Retailing

Key Target Audience:-

Baby Product Manufacturers

Baby Product Distributors

Government Agencies

Baby Food Store Retailing

NGO’s Supporting Baby Food and Care

Pharmaceutical Stores

Online Sales and Retailing Agencies

Time Period Captured in the Report:-

Historical Period: 2012-2017

Forecast Period: 2017-2022

Companies Covered:-

Nestle SA

Danone Group

Abbott laboratories Inc.

Kraft Heinz Co

Hipp GmBH & Co

Vertrieb KG

Hero Group GmbH)

For more information on the research report, refer to below link:-

https://www.kenresearch.com/uae-baby-food-market.html

Related Reports:-

https://www.kenresearch.com/india-baby-mobility-equipment-market.html

https://www.kenresearch.com/asia-pacific-baby-hygiene-market-report-76482.html

https://www.kenresearch.com/india-kids-apparel-footwear-market-report-19659.html

Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249

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