Advanced visualization (AV) is the latest innovative data visualization that helps hospitals or ends users to analyze data in depth. It helps the doctors with a superior understanding of medical issues. It provides improved image quality and high-quality healthcare facilities. AV systems provide multi-process function in which a doctor read, share, store, interpret and transfer the diagnostic pictures besides considering the concurrent images in a computer frame occurring in the body.
According to study, “Europe Advanced Visualization (AV) Market (2018-2023)” some of the major companies that are currently working in the Europe Advanced Visualization (AV) market are Fujifilm Holdings Corporation, Qi Imaging LLC, Toshiba Corporation, Siemens AG, Pro Medicus, Agfa-Gevaert Group, Canon Inc., Terarecon Inc., Ziosoft, Koninklijke Philips N.V, Conmed, General Electric Company. These key players are gradually more focusing on offering high-quality products and exhibit long-term reliability. All these vendors are competing against each other that are based on factors like price, features and product quality.
In the AV process, many products, for instance, post scale product, implementation service product, software products, hardware products, and maintenance services products are used. Based on the imaging modality, AV market is defined by ultrasound imaging modality, nuclear medicines, magnetic resonance imaging (MRI), computed tomography (CT), positron emission tomography (PET) and x-ray. Based on the end-user, the market is classified into surgical centers & hospitals, imaging centers, and research & academic centers. Additionally, based on the application, the market is defined by vascular, orthopedics, oncology, neurology, cardiology, radiology or interventional radiology, and other clinical applications
The AV demand is generally driven by increasing chronic diseases like cancer, strokes, heart attacks and diabetes. Some of the other factors driven are increasing technological advancements in the field of software and hardware, integration of picture archiving and communication system, need for targeted therapies, shift from thick client to thin client & cloud computing or multi-modality functions, dedicated workstations, rising demand for early diagnosis & better treatment plans and increasing disposable income. In addition, some of the major restraints factors are hacking related concerns, shortage of skilled professionals and high financial costs.
Nowadays, Europe’s political environment has created a challenge due to the breakout of political disorder such as the Eurozone crisis, Brexit, anti-immigration, anti-trade, and others. This might impede the development of the AV industry. Additionally, data capturing is another main challenge of the industry, which includes reading and storing unstructured data for instance doctors notes and comprehensively analysis of data via artificial intelligence (AI).
In 2018, Siemens Healthineers launched new ultrasound organization, which is called the Acuson Sequoia provide elevated resolution imaging of different sized patients with clarity and consistency. In addition, the General Data Protection Regulation (GDPR) developed in the same year, which enforces various restrictions on individual data transfer and storage by the new Safe Harbor agreement that may restrict the growth of the industry.
Germany is the major market of AV in Europe, followed by U.K and France. The Europe AV market is anticipated to reach USD billion by 2023 with a compound annual growth rate 9.5% of during 2018-2023. It is estimated that this market will be grown increasingly due to the requirement for advanced diagnostic technology and various factors like raising awareness about medicinal imaging tools & favorable reimbursement policies.
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Ankur Gupta, Head Marketing & Communications