Wound care product is the dressings used for wound curing, decreasing scar formation, decreasing tissue loss, and facilitating homeostasis. It protects deeper matters from thermal damage (heat & cold), bacterial damage, mechanical damage (bumps & cuts), chemical damage (acids & bases), and ultraviolet radiation (sunlight) etc. Wound care products are of many types: wound care strips, surgical staples, hemostats, sutures, and adhesives & tissue sealants. It includes several therapy devices, for instance, oxygen & hyperbaric oxygen equipment; negative pressure wound therapy device (NPWT), cutting-edge wound therapy device and electrical stimulation devices. Some of the major wound care products include wound cleansers, bandages, adhesive removers, gauze & sponges, ointments & solutions, medicates wound dressings and tracheal care products etc.
Some of the key features are a moist healing environment, easy to use, flexibility, waterproof, highly absorbent and comfortable. Moreover, some of the major drawbacks are non-adherent and hard to eliminate. In addition, some of the side effects are rash, dizziness, swelling or itching (on face, tongue or throat) and trouble breathing.
According to study, “Asia-Pacific Wound Care Product Market (2018-2023)” some of the major companies that are currently working in the Asia-Pacific wound care product market are Medtronic Public Limited Company, Kinetic Concepts Inc., DattMediproducts, Acelity L.P. Inc., Sutures India, Baxter International, Convatec, KCI Medical, Smith and Nephew Plc., Monocycle Health Care., Beiersdorf, Teleflex Inc., BSN Medical, 3M Company, Johnson and Johnson Pvt. Ltd., Cova Tec, Coloplast Corporation.
The wound care products are classified into active wound care, moist wound dressings, and therapy devices. Active wound care is sub-segmented into growth factors and skin substitutes. The moist wound dressing is sub-segmented into hydrogels, foams, silver wound dressings, collagen, hydrocolloids, films, silver wound dressings, and alginate dressings. The therapy devices are sub-segmented into pressure relief devices, negative pressure wound therapy devices, and other devices.
The National Programme for Prevention of Burn Injuries (NPPBI) is accountable for construction of infrastructure, inhibition of burns and constructing manpower at different levels of health care provision system.
The Asia-Pacific wound care product is driven by increasing geriatric population, followed by raising awareness and increase in chronic wounds and ulcers with a large number of surgeries, rising medical tourism, growing middle class, increasing disposable income, the rapid rise in technological advancements and rising government initiatives towards prevention of injuries. Apart from the advantages price sensitivity is a major challenge followed by reluctance and acceptance of new technologies, expensive procedures and lack of proper reimbursement policies etc.
China is the major market of wound care product in the region owing to many government policies supporting the development of native advanced wound care product industrialists. In addition, India is the second largest market in the region due to increasing population & better living standards.
It is expected that the Asia Pacific wound care product market will be reached USD 3.4 billion, at a CAGR of 9.2 %, by 2023. In near future, it is estimated that new contributors will come in the prediction period will provide the economic support to the market for additional progression in the technology and to raise the efficiency of the wound care product.
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Ankur Gupta, Head Marketing & Communications