The nutritional supplements are a product which proposed to supplement the diet as they provide nutrients either extracted from food sources in order to increase the quantity of their consumption. Whereas, the class of nutrients compounds involves minerals, fiber, vitamins, amino acids, and fatty acids. Not only has this, but the nutritional supplements can also consist substance that has not been deep-rooted as being essential to life, but are promoted as having a beneficial biological effect whereas, the animal can also be a basis of supplement ingredients. In addition, the key players of this market are playing an important role by accounting an effective growth in the market of Africa while for acquiring the handsome amount of share the focused key players are adopting the effective market strategies and policies.
According to the report analysis, ‘Middle East and Africa Nutritional Supplement Market (2018-2023)’ states that there are several key players which are recently performing in this market for acquiring the huge market share by analyzing the strategies of competitors includes Archer Daniels Midland Company, Cargill Inc., DSM, Du Pont, Herbex and several others. Moreover, the report of this market is consist so many relatable points which includes market segmentation and scope, market overview, growth drivers, challenges, market trends, country-wise market revenue, market attractiveness analysis, value chain, major country penetration, company snapshot, growth strategies, geographical presence, key numbers, product offerings and several others. Furthermore, there are many focused key players which are adopting effective market strategies and policies for dominating the huge market share in Africa.
The market of nutritional supplements is segmented in the African region on the basis of ingredient type which includes amino acids, enzymes, botanical supplements, vitamins, and proteins. Meanwhile, in 2018 the Botanical supplements have the wide market share in South America.
The Middle East and Africa nutritional supplements market was valued at USD 4.81 Billion in 2017 and is expected to grow at an effective CAGR of 8.13% during the review period. The Middle East and Africa is one such region that has a lot of scope for development. At present, it is the minimum market globally, but the emerging economies of South Africa, UAE, and Saudi Arabia provide opportunities for growth. Whereas, on the basis of countries, the market of nutritional supplements is segmented into UAE, South Africa and rest of the Middle East and Africa whereas, based on the end-user, the market of these supplements is divided into adults and infants. With the effective working of the key players, the market will lead to significant market growth in the forecast period.
Additionally, the rise in the prices of the products, lack of awareness among the populace of the region about the dosage of nutrition supplements and unstable economy are some of the challenges of this market. Meanwhile, the significant increase in the supplement sales in the Middle East & African market is because of the increased consumer awareness of health supplements, older populace, and access to digital technology. Additionally, health-conscious celebrities are helping in popularizing dietary supplements. Therefore, in the near future, it is expected that the market of the nutritional supplements in Africa will increase more positively.
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Ankur Gupta, Head Marketing & Communications