According to the report analysis, ‘Country Profile: Dairy & Soy Food in Japan’ states that some of the major companies which are recently functioning in this market more actively for acquiring the huge market share by doing more developments in the packaging material and accomplishing the growing demand of potential buyers includes Meiji Holdings Co Ltd, Megmilk Snow Brand Co. Ltd., Rokko Butter co. Ltd, Morinaga Milk, Yakult Honsha, The Kraft Heinz Co, Danone Group, Yotsuba Milk Products Co. Ltd. And several others. For instance, ‘Meiji Holdings Co Ltd’, ‘Megmilk Snow Brand Co., Ltd.’ and ‘Rokko Butter co. Ltd’ are the important market players in the Japanese dairy & soy food sector.
In the recent trend, the population has become more health conscious and purchase the dairy and soy food by analysis other related product’s price, quality, quantity and several others. Whereas, the market of Japan with the dairy and soy food is acquiring the fastest attention as in the present era the citizenry of the country is become more health conscious. Moreover, increase in disposable income and transformation in the lifestyle are the two major key factor which drive the market growth more significantly in Japan during the forecasted period. Not only has this, the key retailers of dairy and soy food products is introducing the e-commerce platform for registering the huge market share by serving huge variety of products. For instance, the producer of these products are playing significant role by doing more effective advancements in the products as some of the people is having allergy with the such items. The rising requirement of such items from the numerous sectors of the region will lead the market growth more actively in the forecasted period and will result in the competitive nature which is beneficial for the investors and new entrants.
The Japanese dairy and soy food segment is led by the cheese category in value terms, while the yogurt category is anticipated to account the highest value growth in the 2017-2022. Whereas, in this market there are various products which are having high demand and dominate the handsome amount of share after the cheese and yogurt category includes butter & spreadable fats, dairy-based & soy-based desserts, drinkable yogurt, fromage frais & quark, milk, and soymilk & soy drinks. In addition, the key players and retailer is supplying their product with the help of various distribution channels which includes cash & carries and warehouse clubs, food & drinks specialists, hypermarkets & supermarkets, convenience stores, dollar stores, variety stores & general merchandise retailers, eRetailers and others. Meanwhile, the hypermarkets and supermarkets is leading channel for supplying of dairy and soy food items in the country.
Additionally, the key players are doing attractive packaging for increasing the demand of these products which the good quality packaging material such as flexible packaging, paper & board, rigid metal, rigid plastics, and glass. For instance, rigid plastics is the most commonly used pack material in the sector followed by ‘paper & board’. Furthermore, it is expected that in the coming years the Japanese market of dairy and soy food market will grow more actively over the decades.
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Ankur Gupta, Head Marketing & Communications