The Report Country Profile: Haircare in Japan gives a detailed analysis on the haircare industry in Japan. The report identifies high potential categories and explore further market opportunities based on detailed value and volume analysis. The report analyses existing and new players’ key distribution channels to identify and evaluate trends and opportunities. The report will help to gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning. Significant emphasis has been placed on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion. Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate along with economic summary of the country along with labour market and demographic trends are included. The top players in the market are Shiseido Company Limited, Unilever, Kao, Procter & Gamble, Hoyu Co. Ltd., Mandom Corporation, Coty Inc., Lion Corp, Kracie and L`Oreal S.A.
Japan is a country known for its beauty products and has many of its own home – grown brands. It is a country that has its own beauty trends. The Japanese hair care market is one of the fast – growing markets among other beauty segments. In the hair care market, hair colourants and shampoos are the fastest growing. This is due to the urbanised population with modern lifestyles and is a trend popular with the younger population. Another reason for growth of hair colourant growth is the ageing population of Japan, who consume a considerable share of the market since it makes them feel youthful. In the hair colours, black is the most popular colour used and is also the natural colour of the population there.
Another trend in the Asian market that is expected to pick popularity here in a couple of years is hair styling. Among other hair care products, many new products have surfaced for the ageing population to treat scalp problems, thinning hair, and even multi-vitamin tablets for better health and longevity of lustrous hair. All the important drivers of the market are increased appetite among young Japanese professionals for hair colouring and styling, the ageing population and a thriving market for anti – ageing. However, the industry will see major shifts in the preferences of the consumers since many are shifting to the use of natural products instead. Since the buying decisions in the country depends on the individual beauty blog reviews and high degree of product penetration, this might affect the future prospects of the market.
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Ankur Gupta, Head Marketing & Communications