According to the report analysis, ‘The Baby Food Sector In Japan, 2018’ suggests that many companies are currently working in the sector of baby food with more advancement in the technology and improved strategies related to baby food includes Meiji Company Ltd, Wakodo Company Ltd, Morinaga Milk Industry, Snow Brand Milk Bean Stalk Snow Co., Kewpie Corporation, Pigeon Corporation, Glico Group and other industries of the Japan region. Besides, all the leading players Kewpie is the best known for its jar baby food which is made for babies who are of at least five months. The baby food of kewpie is available in sealed pouches and plastic cup containers which are designed in a very attractive way and easy to handle by anyone. Furthermore, the baby product of kewpie contains seven major ingredients such as wheat, milk, peanuts, eggs and others which are anti-allergic for the child.
Japan is country in East Asia with dense cities, imperial palaces, thousands of shrinks, temples and others. Japan is one of the most developed nations in the world. The life of japan natives is busy in nature. With the busy schedules the working women are not being able to feed the baby so they demand for prepared food which contains proper nutrients and minerals. Parental concern related to the nutrition of baby is the fuel to the growth of this industry. As the infant cannot chew the hard food so for solving this problem for parents, many key players are producing soft food or liquid fluids which contains nutrition and mineral in a sufficient amount. Most of the organizations prompt the breastfeeding but due to shortage of time the moms cannot feed the baby properly which resulted in significant increase in the demand for prepared food product from the market in current scenario.
The increasing concern, busy lifestyle, and increase in the disposable income are the major drivers for the growth in this industry. Not only has this, many other companies are working very efficiently with the thought of infant’s health and nourishment. Wakodo is famous for wakodo bento boxes and well known in making frozen dried cubes of baby food. However, Meiji remained the leading player in the Japanese baby food businesses other than milk formula. Due to the significant presence of milk formula the company is the leading player in the market with a retail value share. Meiji leads to further innovation in the milk formula and had launched a unique compressed powder milk formula HohoemiRaku-Raku Cube in 2007. Moreover, in 2012 the company upgraded its development by summing asachidonic acid. Due to the convenience of no measuring when serving the world’s first cube type milk formula was received well by the busy parents in Japan.
The proper nourishment of the baby plays a significant role in the life and economy so the vending players and other organizations are working in an auspicious manner with safe and clean working environment which resulted in the significant market growth in the coming years and expansion of the business for the better products.
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Ankur Gupta, Head Marketing & Communications